gate Research Institute: TON Eco Data Perspective: Illustrated User rise, Application Rise and Future Trends

Summary of key points:

Rise of TON Users Associated with Telegram: According to report data, Telegram's monthly active users (MAU) reached 950 million in 2024, while the TON network has 2.5 million users, with a relatively low penetration rate. However, the TON Foundation has set a goal to onboard 30% of Telegram users (about 500 million people) into the Web3 ecosystem by 2028, bringing huge potential growth space for TON.

The rapid growth of the TON application ecosystem: In Q2 2024, the number of applications on TON increased significantly, with gaming applications accounting for 30%. Simple 'click-to-earn' games like Hamster attracted over 55 million users in the quarter, driving the growth of the entire ecosystem and becoming a representative work of gaming applications in TON.

Expansion of TON ecosystem tokens: By 2024, the total number of tokens in the TON ecosystem will exceed 30,000, with Notcoin becoming one of the iconic tokens and entering the top 100 in market capitalization. The total market value of TON ecosystem tokens has now exceeded 1 billion U.S. dollars and continues to show a growth trend, demonstrating market attention and confidence in the ecosystem.

DeFi ecosystem performance and challenges: In July 2024, the total value locked (TVL) of TON's DeFi ecosystem reached a historical high of $770 million, but subsequently fell to around $400 million due to the decline in Toncoin price and macroeconomic factors. The daily trading volume of TON's DEX (such as STON.fi and DeDust) is relatively low, less than $5 million, and the main DeFi lock-up comes from Toncoin's liquidity mining.

User activity and on-chain activities: The proportion of daily active addresses on the TON public chain is about 12%-13%, and the on-chain transaction volume accounts for 5%-6%, indicating relatively high user activity but low transaction frequency. During the TGE (Token Generation Event) period, the active users of TON surged, but the overall retention rate still needs to be improved.

Future opportunities for developers and ecosystem construction: By 2024, there will be approximately 250 active developers on TON, which is still relatively low compared to other public chains. However, Mini-apps and game applications on TON, with the massive user base of Telegram, have become the main driving force to attract more users to enter Web3. In the future, with the launch of more innovative applications, there will be great development potential for the TON ecosystem.