X平台推出「付费合作」标签功能,加强内容透明度

BlockBeats 消息,3 月 2 日,社交平台 X 宣布推出内容披露新功能,率先上线「Paid Partnership(付费合作)」标签,以提升平台透明度。

根据官方说明,创作者现可在发布有机内容时,明确标注该内容是否由第三方付费或提供激励支持,而无需在正文中额外添加「ad」或「sponsored」等字样。

X Creators 表示,平台致力于成为「人类真实脉搏」的体现,透明度是核心原则之一,未披露的推广内容会侵蚀用户对时间线的信任。清晰的标签机制有助于强化平台公信力,并保护「全球公共广场」的完整性。

该功能目前已在 iOS 及网页版上线,Android 版本预计将于次日推出。平台同时更新了「付费合作政策」,明确相关披露规范。

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