苹果或调整发布策略,一年发布两次iPhone新机

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Gate News bot消息,据金十报道,市场消息称,苹果(AAPL.O)从今年开始将保持一年发布两次iPhone的策略,弥补上半年新机空窗期。

根据IDC数据,2025年第一季度苹果在中国的市场份额缩减至13.7%,已连续下滑7个季度。在此背景下,苹果通过增加新品发布频率,能够更好地吸引消费者注意力,保持市场关注度。

根据知名苹果分析师郭明錤的预测:2025年下半年发布iPhone 17、iPhone 17 Air、iPhone 17 Pro和iPhone 17 Pro Max四款机型;2026年上半年发布iPhone 17e;2026年下半年将发布iPhone 18 Pro Max、iPhone 18 Pro和iPhone 18 Air,此外还有苹果首款折叠屏iPhone;2027年将发布iPhone 18和iPhone 18e机型。此后,iPhone标准版将常年维持在上半年发布。

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