Bealls Launches Crypto Payments in 650 Stores

Key Points:* Bealls Inc. accepts cryptocurrency at 650 U.S. locations.

• Uses Flexa platform to support major cryptocurrencies.
• Transition aligns with ongoing retail trends in crypto payments. Bealls Inc., a century-old American department store chain, has integrated cryptocurrency payments through Flexa, accepting Bitcoin, Ethereum, and major stablecoins at over 650 U.S. locations.

This move marks a significant step in mainstream retail crypto adoption, reflecting growing market demand for digital currency payments.

Bealls Launches Crypto Payments in 650 Stores

Key players involved include CEO Matt Beall, overseeing strategic changes, while President Tianne Doyle manages operations. Bealls’ annual sales exceed formatNumber(1900000000, 2). The impact on cryptocurrency prices remains limited, with industry comments noting the growing acceptance of digital assets in retail.

Bealls Inc., managed by CEO Matt Beall, is moving to support cryptocurrency via Flexa across its 650 stores in 23 U.S. states. This expansion encompasses Bitcoin, Ethereum, and major stablecoins. The decision follows trends among major U.S. retailers adopting digital currencies to enhance payment options.

“Our focus has always been on innovating to meet customer needs. Accepting cryptocurrency is part of that commitment.” — Tianne Doyle, President, Bealls Inc.

Retail Sector Embraces Digital Currency Payments

Did you know? Whole Foods and Starbucks previously implemented cryptocurrency payments using digital platforms like Flexa, highlighting a trend among retailers toward integrating cryptocurrency options to attract modern-day consumers. These efforts have not drastically affected Bitcoin prices but signify growing institutional interest in digital payments.

CoinMarketCap indicates that Bitcoin’s current price is $108,117.69, with a market cap of formatNumber(2155649839738, 2) and dominance of 59.05%. Its 24-hour trading volume reached formatNumber(103768725585, 2), marking a 68.14% increase, though its price fell by 2.17% over the previous 24 hours. Notably, both Bitcoin’s circulating supply and market dynamics remain consistent with previous retail adoption patterns, showing temporary engagement rather than substantive market changes.

Bitcoin(BTC), daily chart, screenshot on CoinMarketCap at 00:59 UTC on October 22, 2025. Source: CoinMarketCap Insights from Coincu research team suggest that Bealls’ move into cryptocurrency could drive further adoption within the retail industry, albeit with modest financial effects. Regulatory responses remain absent, while technological advancements in payment systems like Flexa are credited with such integrations. Experts emphasize the potential for boosting transactional efficiency using digital assets.