A major turning point in crypto mainstream adoption: E-Trade, one of the world's leading online brokerage platforms, is rolling out Bitcoin buying and selling capabilities throughout this year. This move affects over 7 million active users on the platform.

What makes this significant? When traditional financial giants start integrating crypto assets into their standard offerings, it signals genuine institutional confidence in the market. E-Trade's decision isn't just about adding another trading feature—it's about legitimizing Bitcoin as a core financial asset alongside stocks and ETFs.

For the Bitcoin ecosystem, this represents another crucial bridge between traditional finance and crypto adoption. More retail investors from the conventional finance space will gain direct access to Bitcoin trading through a familiar, regulated interface. The ripple effects could be substantial for market liquidity and price discovery.