Google's short URL service will be shut down in 30 days! Hundreds of millions of links from Goo.gl will become invalid, what are the backup plans?

Google will close goo.gl on August 25, rendering billions of links inactive. Businesses and individuals must immediately check and replace short URLs; this article analyzes the risks, alternatives, and recommended services. (Background: OpenAI is rumored to launch an AI version of Office software, competing directly with Microsoft and Google) (Supplementary background: How much impact does the “Big and Beautiful Act” have on Amazon, Meta, and Google?) Google announced that it will officially close the short URL service Goo.gl on August 25, 2025. As a result, “The Final Chapter of Goo.gl” Google will insert reminder pages on some Goo.gl web pages starting August 23, 2024, to announce that the service is about to cease. Officials pointed out that the sharp drop in usage and product strategy adjustments are the main reasons; data shows that over 99% of Goo.gl links have been inactive in the past month. On the same day that the short URL service stops, Google will also stop Firebase Dynamic Links, reflecting the rapid trade-offs large platforms make regarding product lifecycles. Past data becoming “dead links” Many past reports, marketing materials, or academic references have long relied on Goo.gl links. Foreign media reported that an unnamed CIO of an investment management company said: The millions of reports and press release links we published through Goo.gl a few years ago have now all become dead links, which is a heavy blow to brand asset accumulation. Backup options for short URLs The primary task is to inventory and replace Goo.gl links, especially those exposed on corporate websites, media press releases, and automated emails. Links generated through applications like Google Maps that still function normally can be postponed for changes; other links should be transferred immediately. When choosing a new service, five aspects can be evaluated: data analysis capabilities, custom domain support, API integration, security mechanisms, and operational stability. Commonly used short URLs The following summarizes more trusted options on the market for quick comparison: Enterprise-level: Bitly, Rebrandly, Short.io Free options: TinyURL, Shorter.me, local service PicSee Self-hosted/Open Source: Yourls, Polr If readers are ready to replace links, they can start testing free services before gradually adopting enterprise-level solutions with branding and tracking features. If the technical team is sufficient, self-hosting systems can also reduce external dependence and ensure complete control over data and traffic. Related reports How much impact does the “Big and Beautiful Act” have on Amazon, Meta, and Google? The first case of data scraping sentencing in Taiwan: Legal version of Google “Seven Laws Lawsnote” used competitor’s legal source information, two founders rarely sentenced to 4 years + fine of 100 million TWD. <Google short URL service will close in 30 days! What backup plans are there for the billions of Goo.gl links that will become invalid?> This article was first published in BlockTempo, the most influential Blockchain news media.