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Automotive mobility meets Web3: Sony Honda Mobility launches an on-chain incentive platform, delivering the AFEELA 1 in 2026
【CryptoWorld】Sony Honda Mobility unveiled two new models at the latest International Consumer Electronics Show—the pre-production version of AFEELA 1 and a prototype for 2026. According to the plan, AFEELA 1 will begin delivery in California by the end of 2026, followed by entry into the Arizona market in 2027. The mass-produced version based on the latest prototype is scheduled to debut in the United States as early as 2028.
The focus of this launch is not just on traditional automotive products. Sony Honda Mobility explicitly aims to transform the travel space into a creative entertainment platform. Technologically, the new vehicle is equipped with a Qualcomm Snapdragon digital chassis, significantly enhancing performance and computing power.
More notably, the ecosystem development part is worth attention. The company launched the “AFEELA Co-Creation Program,” opening its doors to developers. Additionally, they are developing an open on-chain mobility service platform based on a token incentive mechanism—meaning users’ travel behaviors, data contributions, and platform participation could all earn token rewards. The introduction of this Web3 innovative approach marks the first deep integration of blockchain incentive ecosystems into the traditional automotive industry.