New Ideas for Web3 Rise: Focus on High-Frequency Users Instead of Blind Expansion

robot
Abstract generation in progress

Do not blindly pursue "mass adoption", first increase Web3 user engagement.

Whenever the market is sluggish, people always complain about the lack of new funds brought by Web2 users. This is what is known as the "mass adoption" narrative, which suggests that Web3 products should cater to the non-profit-oriented Web2 users. However, this logic lacks practical significance.

Who is the true "public"?

"The public" is not a general Web2 user group, but rather a group of individuals with different characteristics that can be categorized. Any product that can continuously attract users does so because it meets their irreplaceable needs. Cryptocurrency is no exception.

The core value of cryptocurrency lies in its permissionless nature, primarily to counter various institutional restrictions on freedom. However, this characteristic is not what most people need. What is truly needed are the "social outcasts" who understand arbitrage and are anti-establishment. These individuals can be referred to as "entrepreneurs," who focus on properly pricing their own resources, with the primary goal of making a profit.

We may have achieved mass adoption

Based on global income data and the number of cryptocurrency users, we may be approaching the actual scale limit of the cryptocurrency market. In 2023, the number of global cryptocurrency users reached 520 million, which means there may still be about 30% growth potential in the market.

Once this space is filled, we may see an annual growth rate similar to that of the gambling industry, around 4.7%. If it seems that there are no new users now, it is likely because the market is about to reach its actual target market size limit.

High-frequency users are the key

From the experience of the gambling industry, the growth of the entire sector mainly relies on global inflation. If a particular year sees poor performance, it is usually not due to a lack of new users, but rather a decrease in the participation frequency of existing users.

The growth of the cryptocurrency industry is essentially a process of cultivating high-frequency users and large holders. The focus should be on improving user activity rather than blindly pursuing new users.

Access Rather than Conformity

The cryptocurrency industry needs to make it clear that "it's about letting users make money," rather than catering to other daily needs of users. We should allow global "merchants" to try to profit, provided they learn the rules of cryptocurrency.

Users who do not comply with the rules or who are less skilled and incur losses will be eliminated, while the proficient will become high-frequency users, and the best among them can enter more advanced fields. The development of the industry should focus on allowing more people to participate, accelerating the speed of participation, providing more diversified ways to participate, and increasing the overall investment scale and sustainability.

Conclusion

"Massive entry" should be the core logic of project development and evaluation. From this perspective, we can better understand why certain projects (such as meme coins, inscriptions, Solana) are booming, while others (such as the Ethereum ecosystem, VC-backed tokens, tokenization of physical assets) are relatively quiet. This also explains why developer resources are scarcer and more important than mere "users."

Don't always think about "mass adoption", first improve the activity of existing Web3 users

View Original
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
  • Reward
  • 10
  • Repost
  • Share
Comment
0/400
WenMoon42vip
· 08-08 04:10
It's time to show our cards, everyone is just here to Be Played for Suckers.
View OriginalReply0
BlockchainBouncervip
· 08-08 03:27
It's better for me to buy a Floor Price NFT to keep and watch the show than to go all out to pump people.
View OriginalReply0
HashBrowniesvip
· 08-07 17:22
Having hands is enough; lying down to earn is just wasting everyone's time.
View OriginalReply0
GasFeeDodgervip
· 08-05 05:25
Aren't web3 users just bots and Whales?
View OriginalReply0
ContractTestervip
· 08-05 05:25
There are really only a few true web3 depth users, it's just about flipping dogs.
View OriginalReply0
LightningSentryvip
· 08-05 05:25
Still working on mass adoption? How about retaining users first?
View OriginalReply0
LiquidatedAgainvip
· 08-05 05:24
What era is it, and you still want to pump new users? Existing users have been cleared out to the point where not even their underwear is left.
View OriginalReply0
CountdownToBrokevip
· 08-05 05:24
Only after playing people for suckers cleanly can the suckers be harvested.
View OriginalReply0
CoffeeNFTradervip
· 08-05 05:01
As long as there are many opportunities to make money in web3, who cares about being active or not?
View OriginalReply0
View More
Trade Crypto Anywhere Anytime
qrCode
Scan to download Gate App
Community
English
  • 简体中文
  • English
  • Tiếng Việt
  • 繁體中文
  • Español
  • Русский
  • Français (Afrique)
  • Português (Portugal)
  • Bahasa Indonesia
  • 日本語
  • بالعربية
  • Українська
  • Português (Brasil)