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New Ideas for Web3 Rise: Focus on High-Frequency Users Instead of Blind Expansion
Do not blindly pursue "mass adoption", first increase Web3 user engagement.
Whenever the market is sluggish, people always complain about the lack of new funds brought by Web2 users. This is what is known as the "mass adoption" narrative, which suggests that Web3 products should cater to the non-profit-oriented Web2 users. However, this logic lacks practical significance.
Who is the true "public"?
"The public" is not a general Web2 user group, but rather a group of individuals with different characteristics that can be categorized. Any product that can continuously attract users does so because it meets their irreplaceable needs. Cryptocurrency is no exception.
The core value of cryptocurrency lies in its permissionless nature, primarily to counter various institutional restrictions on freedom. However, this characteristic is not what most people need. What is truly needed are the "social outcasts" who understand arbitrage and are anti-establishment. These individuals can be referred to as "entrepreneurs," who focus on properly pricing their own resources, with the primary goal of making a profit.
We may have achieved mass adoption
Based on global income data and the number of cryptocurrency users, we may be approaching the actual scale limit of the cryptocurrency market. In 2023, the number of global cryptocurrency users reached 520 million, which means there may still be about 30% growth potential in the market.
Once this space is filled, we may see an annual growth rate similar to that of the gambling industry, around 4.7%. If it seems that there are no new users now, it is likely because the market is about to reach its actual target market size limit.
High-frequency users are the key
From the experience of the gambling industry, the growth of the entire sector mainly relies on global inflation. If a particular year sees poor performance, it is usually not due to a lack of new users, but rather a decrease in the participation frequency of existing users.
The growth of the cryptocurrency industry is essentially a process of cultivating high-frequency users and large holders. The focus should be on improving user activity rather than blindly pursuing new users.
Access Rather than Conformity
The cryptocurrency industry needs to make it clear that "it's about letting users make money," rather than catering to other daily needs of users. We should allow global "merchants" to try to profit, provided they learn the rules of cryptocurrency.
Users who do not comply with the rules or who are less skilled and incur losses will be eliminated, while the proficient will become high-frequency users, and the best among them can enter more advanced fields. The development of the industry should focus on allowing more people to participate, accelerating the speed of participation, providing more diversified ways to participate, and increasing the overall investment scale and sustainability.
Conclusion
"Massive entry" should be the core logic of project development and evaluation. From this perspective, we can better understand why certain projects (such as meme coins, inscriptions, Solana) are booming, while others (such as the Ethereum ecosystem, VC-backed tokens, tokenization of physical assets) are relatively quiet. This also explains why developer resources are scarcer and more important than mere "users."