a16z:在大语言模型时代,GEO 或将取代 SEO 成为品牌营销新方向

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金色财经报道,风险投资机构 a16z 在社交平台发文表示,在 ChatGPT、Perplexity 和 Claude 等大语言模型普及的时代,生成式引擎优化(GEO)正在逐步取代搜索引擎优化(SEO)的主导地位,成为品牌提升可见度的新策略。a16z 指出,未来品牌成功的关键不在于操纵算法,而在于被人工智能模型引用。获胜的品牌不仅会出现在人工智能的回应中,更将塑造这些回应的内容。

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