This article is co-authored by Klein Labs and K1 Research
Key Highlights
From vassal to sovereignty: The paradigm upgrade of Meme
MemeCore breaks the old pattern of Meme projects relying on major public chains, promoting the transition of Meme from "speculative symbols" to "structured assets" through the architecture of a native public chain + cultural consensus. Its on-chain trading volume and market value validate the feasibility of this model.
The closed-loop revolution of attention economy
MemeCore first deeply binds the dissemination power of memes, cultural consensus, and on-chain incentives, constructing an economic model of "behavior equals value." Through the Proof of Meme (PoM) mechanism, users' creation, dissemination, and interaction are directly converted into token rewards, addressing the core pain point of the traditional meme ecosystem where "attention is consumed without compensation," achieving sustainable conversion from traffic to value.
Exclusive advantages of vertical public chains
As the world's first Layer 1 blockchain specifically designed for Meme2.0, MemeCore far surpasses general-purpose chains like Ethereum and Solana in performance, fees, and ecosystem support. Its EVM-compatible architecture and modular design not only lower the development threshold but also provide high
Frequent Meme trading provides underlying support, forming a competitive barrier for the "Meme Exclusive Kingdom."
Dual Deflation of Token Economics
$M token achieves supply-side deflation through transaction fee burning and staking lock-up, while relying on the PoM mechanism to deeply bind token distribution with content contributions. 58% of the tokens are used for community incentives, ensuring long-term consistency in ecological growth and value capture.
Imaginative future ecosystem
The first phase of MemeCore aggregates multi-chain Meme projects, and the second phase develops native DeFi, GameFi, and other modules to form a closed-loop ecosystem. The MemeCore ecosystem will be able to significantly enhance the playability of Meme, filled with infinite imagination. In addition, its flagship ecological project MemeX is a special combination of PumpFun+X, where issuing social information can issue Meme, transforming the social popularity of Meme into on-chain liquidity. Data shows that its Top 10 tokens have increased by over 8,000%, with the number of users surging to 190,000, becoming the best practice case of attention economy.
1. Introduction
In this era of information overload and scarce attention, memes have never been a joke, but a form of currency of influence. They drive emotions, create narratives, and shape consensus, embodying the purest form of "attention economy" in the context of WEB3. Unfortunately, in the vast majority of meme projects, this economic original language is completely wasted—community communicators gain no profit, cultural contributors are overlooked, and attention is used up and discarded.
From the "joke" of using BTC to buy pizza to the current consensus anchoring that has surpassed 120,000 USD, we have long witnessed the deep connection between community recognition and value. However, returning to the Meme market, 99% of Meme coins ultimately perish, not due to a lack of narrative or funding, but because of a lack of structured incentives for the community and the construction of an ecological closed loop. When capital cashes out and exits, those community members who truly invest their attention and time in the dissemination, creation, and adaptation of Memes have never been included in the reward system.
In the WEB3 world, attention is the most scarce "hard currency". The consumer behavior conversion path follows the AIDA model: Attention, Interest, Desire, and Action. However, most Meme projects only stay at "gaining attention" and fail to truly drive interest conversion, emotional accumulation, and long-term participation. Pump.fun builds a short-cycle traffic closed loop relying on the extreme rhythm of "speculation upon launch"; Bonk achieves phased outbreaks through the emotional resonance of the Solana community. Yet, this type of model still struggles to overcome the short-lived curse of Memes.
MemeCore is the terminator of this narrative dilemma. It takes attention as its core asset and incorporates cultural disseminators into the benefit mechanism, building the native economic underpinning that the Meme track truly needs. It is not just another hype entry, but a sustainable Meme ecological collaboration network that systematically addresses the fundamental question of "how meme coins can sustain their vitality" for the first time.
At the same time, as the Meme market gradually enters the ultra-wide track of "everyone can issue tokens," projects are no longer competing on who tells the best story or who has the best endorsement, but rather on who can aggregate the community, convert traffic, and build an ecosystem. This is precisely MemeCore's strength. It is not a single-point breakthrough but a full-cycle ecosystem: from incentivizing cultural creators, to low-threshold issuance and trading, to index fund financial structures, DAO governance, and multi-chain layout, MemeCore has built a complete lifecycle operating system for Memes, fundamentally changing the fate of Memes that only "come and go in a wave."
The emergence of MemeCore is not just a reconstruction of the Meme market, but a return to the values of Meme: truly connecting attention, emotion, culture, community, and finance into a closed loop. This not only represents the development direction of the Meme ecosystem but also holds the potential to build a key support point for the future crypto Meme ecosystem.
2. Project Introduction
2.1 Project Introduction
MemeCore is the first Layer 1 blockchain and creative studio specifically designed for Meme 2.0, dedicated to transforming the explosive power of internet dissemination into lasting cultural value. It is not only a technological platform but also an engine for the reconstruction of the meme economy, advocating that "every act of creation, dissemination, and interaction should generate real value." This concept is realized through MemeCore's "community-driven reward mechanism" and "on-chain contribution agreement," ensuring that the actions of all ecological participants, including content creators, disseminators, and validators, receive transparent and fair rewards.
Why does Meme need a new public chain? This question is also an inevitable result of the development of WEB3. Verticalization and specialization are rational development paths for all industries. Memecoin plays a role in carrying crypto culture in the world of WEB3 and increasingly highlights its importance. In this context, the necessity of its specialized development has led to the emergence of public chains as an important underlying infrastructure. Similarly, other sectors such as RWA, AI, gaming, etc., have corresponding vertical public chains that arise during the industrial development process.
Project Overview 2.2
2.2.1 Financing Situation
MemeCore announced the completion of a round of strategic financing on March 27, 2025, with investors including IBC Group, Waterdrip Capital, Catcher VC, K300 Ventures, AC Capital, and WAGMI Ventures, with the specific amount not disclosed. On July 11, 2025, MemeCore announced that it received strategic investment from Klein Labs to support its long-term development in infrastructure and ecosystem building.
2.2.2 Team Status
Jun Ahn
Jun is the CEO of MemeCore, with extensive experience and investment background in the blockchain industry. Before founding MemeCore, he initiated the investment network 0xLootBox and laid out multiple early WEB3 projects, including well-known cases like Arc Community. Additionally, Jun held key positions at Ledger and Chains.Asia, accumulating profound industry resources and technical understanding.
Cherry Hsu
Cherry is the Chief Business Development Officer of MemeCore. She is a seasoned game developer with over seven years of experience in marketing for IT startups and holds a Master’s degree in Computer Science from Chang Gung University in Taiwan, providing technical expertise and strategic insights.
Rudy Rong
Rudy is the Chief Growth Officer of MemeCore. He was the CEO of the decentralized data identity protocol Karat DAO and holds a Bachelor's degree in Finance from the University of Southern California.
2.2.3 Project Data Overview
Since the TGE, MemeCore has accumulated 1.27 million on-chain transactions, demonstrating a high level of on-chain activity and user engagement. For a project focusing on the Meme + L1 architecture, this transaction volume not only reflects a rapid ecosystem launch but also validates the feasibility and actual appeal of its Meme incentive mechanism under the PoM consensus.
After MemeCore was launched, its FDV once rose to about 1.2 billion USD, ranking into the top 60 on CoinMarketCap, and is currently maintained at around 450 million USD, ranking about 100th. It is jointly positioned at the forefront of both the Meme sector and emerging public chains. This indicator shows that MemeCore has successfully crossed the early cold start stage and entered the medium asset range with institutional attention and mainstream liquidity.
Even as of the date of this publication, the project still enjoys high popularity despite the lack of an official listing on Binance, reflecting its strong native value creation ability in terms of technical architecture and cultural narrative, making it a "short-term explosive" asset that does not rely on centralized traffic.
3. Technical Architecture
3.1 EVM Compatibility: The Native Foundation for Building the Meme Ecosystem
MemeCore chooses to build an independent Layer 1 mainnet, adopting the MRC-20 standard as its native token contract specification. MRC-20 is a unified interface protocol for issuing Memecoin assets and interacting on the MemeCore blockchain. It has comprehensive compatibility with EVM, supporting developers to seamlessly migrate existing smart contracts. The core purpose is to break the scalability and fee bottlenecks of the Ethereum main chain when handling Meme assets. By being EVM compatible, MemeCore allows developers to quickly deploy smart contracts on the mainnet using Solidity and existing Ethereum toolchains, greatly lowering the migration threshold. At the same time, the mainnet optimizes the interaction between the execution layer and consensus layer through a modular architecture, improving transaction processing speed and reducing gas costs, providing chain-level performance support for high-frequency trading, community interaction, and secondary creation dissemination of Meme assets.
The mainnet architecture ensures that the system still has a stable carrying capacity during the explosive growth of meme content, serving not only asset minting, trading, and liquidity incentives, but also providing native support for the PoM consensus mechanism and the operation of the MemeVault module.
3.2 Proof of Meme(PoM) Consensus Model Reconstruction: New Incentive System
PoM is an innovative consensus mechanism proposed by MemeCore, which is not a simple Proof of Stake (PoS) or Proof of Authority (PoA), but rather a complete on-chain evaluation and governance system built around the "cultural vitality" of Meme assets.
Generate MemeVault: Each time MRC-20 tokens are issued, the system will automatically generate a MemeVault, linking the viral spread of Memes and on-chain activities to rewards, used to reward contributors based on on-chain behavior and spread data, which is the core of PoM.
Funding Acquisition: If the token meets the criteria in terms of TVL, market capitalization, trading volume, community activity, etc., the project is considered to have sustainable potential and is eligible for funding. Its MemeVault will receive funding from the built-in redistribution fund Viral Grants Reserve in the PoM system to incentivize community building and project development.
Integrated into PoM: As the project continues to evolve and meet higher on-chain and community benchmarks, it will qualify for comprehensive PoM integration. Tokens can be further incorporated into the PoM system to unlock delegated staking features, achieving higher network utility and long-term incentives.
The stronger the community building, the greater the cultural influence of Memes, and the more likely the tokens are to receive funding. The system distributes rewards based on community contributions and on-chain performance, achieving a positive cycle of "the more you contribute, the greater the incentives." This mechanism realizes a paradigm shift from "proof of work" to "cultural consensus," effectively avoiding the issue of a few whales dominating network governance, while enhancing the community participation and self-organization efficiency of Meme assets.
3.3 Multi-Rewards Mechanism: Building a Cultural Economic Closed Loop
Based on the PoM consensus mechanism, MemeCore introduces a multi-reward system to enhance user participation and expand the application scenarios of Meme assets. Specifically, it includes three types of reward paths:
Native Token Rewards: Users can earn Meme mainnet token rewards for their actions in MemeVault such as Meme minting, secondary dissemination, and creation evaluation;
Cultural NFT Licensing Revenue Sharing: Provide copyright NFTs or usage registration for high-traffic Memes, and share the earnings based on interaction levels;
Gas rebate mechanism: Provides gas usage cashback incentives for active Meme user groups, enhancing interaction and activity.
This mechanism ensures that not only creators receive benefits, but also disseminators and investors can gain on-chain participation bonuses, further enhancing the on-chain self-growth capability of Meme content and promoting it to become a type of on-chain cultural asset with sustainable vitality and commercialization potential.
4. Why MemeCore: The Optimal Solution in Horizontal and Vertical Comparison
4.1 Vertical Comparison: The Marginal Efficiency Advantage of Focused Public Chain MemeCore
Although one of the most successful cases in the current Meme ecosystem, Pump.fun, was born on Solana, we believe that MemeCore has more exclusive advantages and development potential compared to Solana.
The reason Solana has become a popular platform for Meme projects is due to its outstanding technical foundation: a high throughput capacity of over 50,000 transactions per second (TPS) and an average transaction fee as low as $0.00025, providing an excellent performance environment for the high-frequency minting and interaction of Meme projects. This made Solana a natural "high-performance breeding ground" in the early stages of the Meme explosion.
However, Solana's development path is diverse and comprehensive. Its ecological strategy covers multiple areas such as RWA, payment networks, and DePIN. Resource allocation tends to be "flattened," and the platform's focus is limited, making it impossible to concentrate all attention and support on the Meme track. This also results in the Meme ecosystem on Solana being more of a "technical byproduct" rather than an "ecological core."
In contrast, MemeCore is the world’s first Layer 1 blockchain specifically designed for Meme2.0. From its underlying architecture design to the deployment of incentive mechanisms, everything is tailor-made for Meme projects. Whether in asset issuance, trading experience, or developer tool support, MemeCore demonstrates a higher level of focus and vertical depth. It is not a platform that "can do anything," but rather an exclusive "Meme Kingdom" and explosion engine.
Starting from the theory of comparative advantage, MemeCore demonstrates significant advantages in the Meme direction.
Solana has to bear multiple ecological mainlines, resulting in a higher opportunity cost for the development of Meme that it needs to "give up"; whereas MemeCore, due to its focused positioning, has almost no resource constraints from other directions in the development of Meme, leading to a very low opportunity cost and higher resource allocation efficiency.
This also means that in the creation and support of memes, MemeCore, due to its higher focus and vertical design, has stronger marginal output capacity and ecological incubation efficiency compared to the general-purpose public chain Solana.
If a Pump.fun can be born on Solana, then MemeCore is expected to create a dedicated ecosystem that can continuously nurture multiple phenomenal projects. With the support of a dedicated mechanism and a unified narrative, MemeCore can both foster creativity and maintain popularity, forming a sustainable Meme economic cycle.
It is time to pass the baton from Solana's extensive production development model to MemeCore, a Meme vertical chain with a dedicated ecosystem, precise positioning, and high sustainability, leading Meme into a new stage of true value development.
4.2 Horizontal Comparison: The First "Sovereignization" of Meme, from Dependent Assets to Native Ecosystem
Among the many emerging tracks, the "Meme + native public chain" model represented by MemeCore is showing significant competitive advantages. From a market capitalization perspective, it reflects the market's high recognition of its narrative logic, and it also empirically demonstrates the potential and attractiveness of the Meme public chain as a vertical track from the funding side.
AI agents, re-staking, and BTCFi, among other sectors, have frequent innovations in technical architecture, but they still rely on relatively high learning costs in terms of user awareness and community mobilization.
In contrast, the low entry barrier, high dissemination, and consensus-driven characteristics of Meme make it easier to form underlying attention dividends. Against this backdrop, the emergence of MemeCore, which combines Meme with native public chains, is not a coincidence but a profound response to market pain points: it balances narrative power, technical feasibility, and community participation, inherently possessing the ability for cross-cycle expansion.
"Meme+ Public Chain" is an unprecedented exploratory path that breaks the long-standing dependency of Memes on major public chains such as Ethereum, Solana, and Base. Traditional Meme projects often exist as entertainment byproducts within the ecosystem; although they have strong dissemination capabilities, they lack independent narrative tension and structured carrying systems, making it impossible to achieve long-term value accumulation and positive ecological cycles.
MemeCore has broken the "vassal pattern" for the first time, using Meme as the native consensus layer to build a dedicated execution environment, token mechanism, and incentive model. From issuance and trading to governance and evolution, it enables the Meme ecosystem to have a complete lifecycle management capability, promoting the transition of Meme from narrative to system, and from speculation to structure.
Community Incentives: 58%. Used to activate the ecosystem and encourage user participation, including maximizing network effects, promoting governance participation, enhancing user loyalty, etc.
Foundation Reserve: 15%. Supports long-term project development, ecosystem growth, and community development, ensuring project sustainability.
Core Contributors: 13%. Rewards for key team members and early contributors.
Investment: 12%. Used to incentivize investors and strategic partners, providing support for ecological expansion and capital.
MemeTreasury: 2%. As MemeTreasury, it is used to support creators, promote community fun activities, and maintain ecological stability.
5.3 Token Utility
5.3.1 On-chain Settlement and Burning Mechanism
$M is the native fuel token of the MemeCore mainnet, responsible for on-chain transaction fees, including minting, staking, governance operations, and more. A portion of the transaction fees is burned, creating deflationary pressure from the supply side, which helps support long-term value.
5.3.2 PoM and Staking Mechanism
MemeCore introduces the Proof-of-Meme (PoM) consensus mechanism, where $M is the basis for validators to participate in consensus:
Validators must stake $M to increase block production probability;
Delegators can delegate $M to validators and earn rewards;
PoM will also allocate additional reward pools based on creativity and dissemination quality, reflecting the idea that "content is consensus."
This design makes $M not just a universal staking tool, but a governance weight carrier directly tied to the MemeCore community culture and content contributions.
5.3.3 Incentive and Governance Engine
$M is not only a fee and staking token, but it also deeply integrates into the ecological incentives and governance mechanisms:
MemeVaults: An on-chain reward pool is automatically generated for every new Meme project, using $M to reward spreaders, creators, and validators;
Viral Grants Reserve: The PoM system allocates a portion of $M specifically to support content or projects with viral potential;
Governance Voting Rights: The amount of $M held determines the governance weight of the community regarding ecological parameters, funding directions, etc.
This mechanism ensures that MemeCore can form a complete closed loop from the user-generated content phase, from incentives, governance to reinvestment.
$M, as the native token of MemeCore, has its core value rooted in the continuous accumulation and expansion of community cultural consensus. Only with the sustained growth of consensus value can $M achieve true intrinsic appreciation.
6. Ecosystem
6.1 Ecological Layout
MemeCore has adopted a clear and forward-looking "dual-phase development strategy," laying the foundation for the platform's long-term sustainability and scalability.
The first phase focuses on empowering existing multi-chain Meme projects by launching the "Ecosystem Integration Grant Program," which provides up to $100,000 in funding for high-quality projects to support their ecosystem expansion, user aggregation, and liquidity enhancement on MemeCore. This aims to transform MemeCore into a cultural intersection hub for Memes, increasing the platform's underlying stickiness and ecological tension.
In the second phase, based on the user and capital foundation accumulated in the early stage, MemeCore will focus on developing its own native Meme projects and a diversified dApp system, expanding modules such as staking, DeFi, GameFi, and SocialFi, to build a highly integrated and fully functional Meme public chain ecosystem.
6.2 MemeX: Best Practices in Attention Economy
In this long-term blueprint, the most groundbreaking and representative achievement of MemeCore currently is MemeX. According to official data from July 14, the Top 10 tokens have increased by over +8,000%, the staking growth rate has soared by +9,300%, total trading fees have surpassed 60,000 $M, and the number of certified users has surged to 190,000.
As a pioneering product that combines Meme finance with attention mechanisms, MemeX not only represents a critical juncture in the evolution of Meme projects from narrative to financial structure but also serves as the core carrier of the strategic transformation phase of the MemeCore ecosystem.
Behavior is value, social interaction is productivity
Meme itself is a highly abstract vehicle of attention economy, while MemeX truly brings this abstract value to every participant. MemeX breaks the single model of "token holders profiting," allowing all users who contribute attention and produce social content to achieve earnings. Actions are no longer "invisible consumption," but directly create value; social interaction also leaps from "entertainment" to "productivity."
The incentive mechanism of MemeX quantifies the users' social interactions, content publishing, and dissemination behaviors to create an activity index, and combines it with a ranking system for dynamic ranking. The platform issues corresponding economic rewards based on users' performance on the leaderboard. This constructs a transparent and fair native WEB3 creator incentive model, achieving a direct linkage between creation popularity and economic benefits, stimulating users to continuously produce high-quality content and promoting the healthy cyclical development of the platform's content ecosystem.
Zero-threshold full-process closed loop
MemeX has created a "one-stop" full-chain service from token issuance, community creation, trading to monetization, truly achieving 0 threshold participation. Anyone can complete token issuance in just a few steps on the platform, immediately form a community, and start trading or cashing out interactive earnings. The simplified operation interface and almost zero fee structure allow new users to easily step into the WEB3 world without any blockchain experience and enjoy dual rewards of social and economic benefits.
Community Liquidity: Bonding Curve Mechanism
For the Meme coins issued on the platform, MemeX introduces the Bonding Curve model, linking the token supply to the level of community economic activity. As community engagement increases, the curve automatically adjusts the issuance and repurchase prices, achieving the principle of "the earlier you buy, the cheaper it is, and the higher the returns," effectively incentivizing early participation, lowering the entry barrier, and enhancing market depth and fairness. As long as the community is strong enough, anyone can quickly achieve token "graduation," launching directly from the MemeX platform to major exchanges, creating a new paradigm where community equals liquidity.
6.3 The Ecological Blueprint of Meme2.0
Meme2.0 represents a new stage in the development of Meme coins, which no longer relies solely on short-term speculation and emotional drive. Instead, it achieves a leap from emotional expression to value accumulation through cultural participation, viral dissemination, and community co-construction. Under this paradigm, Meme coins will become a form of digital asset that combines entertainment, social interaction, and economic value, driving the entire ecosystem from extensive issuance to sustainable development.
Based on this concept, the future ecology of MemeCore is expected to present a true Meme 2.0 blueprint, becoming a diversified meme culture playground. In addition to the existing Pump+X model (such as MemeX), various innovative combinations may also emerge: Meme+Leverage, realizing high-risk, high-reward gameplay through oracles and on-chain settlement mechanisms; Meme+Hardware, integrating hardware wallets, NFT blind boxes, or wearable devices to materialize meme culture in reality, and forming real value feedback through DID and on-chain verification; Meme+IP Co-branding, creating limited merchandise or brand collaborations to extend community consensus into reality; Meme+RWA, anchoring real yield assets on-chain to distribute dividends to community contributors, constructing Meme assets with double returns...
With the gradual implementation of these ecological modules, MemeCore will evolve into a true full-stack playground belonging to Meme, providing a complete closed loop from issuance, trading, leverage, RWA, hardware interaction to IP cooperation. It will also allow various tokens to transition from being purely emotion-driven to embodying cultural accumulation and long-term value. At that time, Meme will deeply integrate into the WEB3 economic system in a new form, completely rectifying the argument that "Meme is useless."
7. Competitive Analysis
To unify the dimensional comparison, we selected the star project MemeX on MemeCore and conducted a horizontal evaluation with Pump.fun and LetsBonk.fun. In contrast, MemeX not only embodies a stronger "born for Meme" attribute, but the MemeCore ecosystem that supports it also provides a more stable and sustainable growth environment.
Pump.fun is more of a tool-oriented platform, primarily focused on one-click token issuance and traffic arbitrage, featuring a single function and a short lifecycle; LetsBonk.fun emphasizes community sentiment and fair distribution, but still depends on the Solana ecosystem, lacking chain-level support. In contrast, MemeX leverages the native L1 blockchain capabilities of MemeCore, combined with the PoM incentive mechanism and the MemeVault liquidity system, to create a closed loop from issuance, incentives to trading, thus constructing a more structured Meme financial model.
MemeCore, as the first native EVM L1 chain focused on the Meme economy, has demonstrated ecological potential far exceeding similar platforms through PoM consensus, decentralized liquidity mechanisms, and robust community growth data. Its independent chain architecture effectively frees it from reliance on external ecosystems, with the average growth rate of the top 10 tokens reaching 8182%, validating the value capture capability of Meme assets. Although the new chain needs further optimization of the developer ecosystem in its early stages, MemeCore is expected to become the value benchmark for the next phase of the Meme track, thanks to its sustainable incentive mechanisms and healthy user base, with significant growth potential in the future.
8. Summary: Reshaping the value engine of the Meme sector
In the WEB3 era dominated by attention economy, MemeCore is redefining the value logic of memes—no longer just a fleeting cultural bubble, but a sustainable, community-driven economic system. As the first native Layer1 blockchain built specifically for memes, MemeCore transforms the cultural dissemination power directly into on-chain value through its innovative PoM consensus mechanism, allowing every user who participates in meme creation, dissemination, and interaction to earn real benefits.
The breakthrough of MemeCore lies in its fundamental change to the operating rules of the Meme track. Traditional Meme projects rely on short-term speculation and liquidity arbitrage, while MemeCore enhances the lifecycle of Memes from "flash in the pan" to "sustained growth" through on-chain incentive mechanisms. Its flagship product, MemeX, has already validated the feasibility of this model—Top 10 tokens have an average increase of over 8,000%, Staking participation rate soared to 9,305%, and 190,000 active users prove the strong vitality driven by the community.
In the future, MemeCore is expected to become the underlying infrastructure of the Meme track, shifting the industry from "speculation-driven" to "value accumulation." As more developers build applications based on its EVM-compatible chain, MemeCore will no longer be limited to token issuance, but will expand into SocialFi, DeFi, and creator economy, forming a complete Meme ecosystem. Its true significance lies in evolving Meme from a mere entertainment symbol into a cultural asset category with the greatest dissemination and monetization capabilities in the WEB3 era.
In today's increasingly homogeneous crypto world, MemeCore represents a rare narrative innovation—it is not only a technological breakthrough but also a paradigm revolution in community economics. While other projects are still chasing short-term traffic, MemeCore has built a self-reinforcing value network that allows attention to truly become an accumulable capital. This may very well be the ultimate form of the next generation of Meme projects: no longer dependent on any public chain or hot topic, but rather forming its own ecosystem and leading the track towards maturity.
9. References
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The new blockchain infrastructure of the Meme2.0 era: MemeCore
This article is co-authored by Klein Labs and K1 Research
Key Highlights
MemeCore breaks the old pattern of Meme projects relying on major public chains, promoting the transition of Meme from "speculative symbols" to "structured assets" through the architecture of a native public chain + cultural consensus. Its on-chain trading volume and market value validate the feasibility of this model.
MemeCore first deeply binds the dissemination power of memes, cultural consensus, and on-chain incentives, constructing an economic model of "behavior equals value." Through the Proof of Meme (PoM) mechanism, users' creation, dissemination, and interaction are directly converted into token rewards, addressing the core pain point of the traditional meme ecosystem where "attention is consumed without compensation," achieving sustainable conversion from traffic to value.
As the world's first Layer 1 blockchain specifically designed for Meme2.0, MemeCore far surpasses general-purpose chains like Ethereum and Solana in performance, fees, and ecosystem support. Its EVM-compatible architecture and modular design not only lower the development threshold but also provide high
Frequent Meme trading provides underlying support, forming a competitive barrier for the "Meme Exclusive Kingdom."
$M token achieves supply-side deflation through transaction fee burning and staking lock-up, while relying on the PoM mechanism to deeply bind token distribution with content contributions. 58% of the tokens are used for community incentives, ensuring long-term consistency in ecological growth and value capture.
The first phase of MemeCore aggregates multi-chain Meme projects, and the second phase develops native DeFi, GameFi, and other modules to form a closed-loop ecosystem. The MemeCore ecosystem will be able to significantly enhance the playability of Meme, filled with infinite imagination. In addition, its flagship ecological project MemeX is a special combination of PumpFun+X, where issuing social information can issue Meme, transforming the social popularity of Meme into on-chain liquidity. Data shows that its Top 10 tokens have increased by over 8,000%, with the number of users surging to 190,000, becoming the best practice case of attention economy.
1. Introduction
In this era of information overload and scarce attention, memes have never been a joke, but a form of currency of influence. They drive emotions, create narratives, and shape consensus, embodying the purest form of "attention economy" in the context of WEB3. Unfortunately, in the vast majority of meme projects, this economic original language is completely wasted—community communicators gain no profit, cultural contributors are overlooked, and attention is used up and discarded.
From the "joke" of using BTC to buy pizza to the current consensus anchoring that has surpassed 120,000 USD, we have long witnessed the deep connection between community recognition and value. However, returning to the Meme market, 99% of Meme coins ultimately perish, not due to a lack of narrative or funding, but because of a lack of structured incentives for the community and the construction of an ecological closed loop. When capital cashes out and exits, those community members who truly invest their attention and time in the dissemination, creation, and adaptation of Memes have never been included in the reward system.
In the WEB3 world, attention is the most scarce "hard currency". The consumer behavior conversion path follows the AIDA model: Attention, Interest, Desire, and Action. However, most Meme projects only stay at "gaining attention" and fail to truly drive interest conversion, emotional accumulation, and long-term participation. Pump.fun builds a short-cycle traffic closed loop relying on the extreme rhythm of "speculation upon launch"; Bonk achieves phased outbreaks through the emotional resonance of the Solana community. Yet, this type of model still struggles to overcome the short-lived curse of Memes.
MemeCore is the terminator of this narrative dilemma. It takes attention as its core asset and incorporates cultural disseminators into the benefit mechanism, building the native economic underpinning that the Meme track truly needs. It is not just another hype entry, but a sustainable Meme ecological collaboration network that systematically addresses the fundamental question of "how meme coins can sustain their vitality" for the first time.
At the same time, as the Meme market gradually enters the ultra-wide track of "everyone can issue tokens," projects are no longer competing on who tells the best story or who has the best endorsement, but rather on who can aggregate the community, convert traffic, and build an ecosystem. This is precisely MemeCore's strength. It is not a single-point breakthrough but a full-cycle ecosystem: from incentivizing cultural creators, to low-threshold issuance and trading, to index fund financial structures, DAO governance, and multi-chain layout, MemeCore has built a complete lifecycle operating system for Memes, fundamentally changing the fate of Memes that only "come and go in a wave."
The emergence of MemeCore is not just a reconstruction of the Meme market, but a return to the values of Meme: truly connecting attention, emotion, culture, community, and finance into a closed loop. This not only represents the development direction of the Meme ecosystem but also holds the potential to build a key support point for the future crypto Meme ecosystem.
2. Project Introduction
2.1 Project Introduction
MemeCore is the first Layer 1 blockchain and creative studio specifically designed for Meme 2.0, dedicated to transforming the explosive power of internet dissemination into lasting cultural value. It is not only a technological platform but also an engine for the reconstruction of the meme economy, advocating that "every act of creation, dissemination, and interaction should generate real value." This concept is realized through MemeCore's "community-driven reward mechanism" and "on-chain contribution agreement," ensuring that the actions of all ecological participants, including content creators, disseminators, and validators, receive transparent and fair rewards.
Why does Meme need a new public chain? This question is also an inevitable result of the development of WEB3. Verticalization and specialization are rational development paths for all industries. Memecoin plays a role in carrying crypto culture in the world of WEB3 and increasingly highlights its importance. In this context, the necessity of its specialized development has led to the emergence of public chains as an important underlying infrastructure. Similarly, other sectors such as RWA, AI, gaming, etc., have corresponding vertical public chains that arise during the industrial development process.
Project Overview 2.2
2.2.1 Financing Situation
MemeCore announced the completion of a round of strategic financing on March 27, 2025, with investors including IBC Group, Waterdrip Capital, Catcher VC, K300 Ventures, AC Capital, and WAGMI Ventures, with the specific amount not disclosed. On July 11, 2025, MemeCore announced that it received strategic investment from Klein Labs to support its long-term development in infrastructure and ecosystem building.
2.2.2 Team Status
Jun Ahn
Jun is the CEO of MemeCore, with extensive experience and investment background in the blockchain industry. Before founding MemeCore, he initiated the investment network 0xLootBox and laid out multiple early WEB3 projects, including well-known cases like Arc Community. Additionally, Jun held key positions at Ledger and Chains.Asia, accumulating profound industry resources and technical understanding.
Cherry Hsu
Cherry is the Chief Business Development Officer of MemeCore. She is a seasoned game developer with over seven years of experience in marketing for IT startups and holds a Master’s degree in Computer Science from Chang Gung University in Taiwan, providing technical expertise and strategic insights.
Rudy Rong
Rudy is the Chief Growth Officer of MemeCore. He was the CEO of the decentralized data identity protocol Karat DAO and holds a Bachelor's degree in Finance from the University of Southern California.
2.2.3 Project Data Overview
Since the TGE, MemeCore has accumulated 1.27 million on-chain transactions, demonstrating a high level of on-chain activity and user engagement. For a project focusing on the Meme + L1 architecture, this transaction volume not only reflects a rapid ecosystem launch but also validates the feasibility and actual appeal of its Meme incentive mechanism under the PoM consensus.
After MemeCore was launched, its FDV once rose to about 1.2 billion USD, ranking into the top 60 on CoinMarketCap, and is currently maintained at around 450 million USD, ranking about 100th. It is jointly positioned at the forefront of both the Meme sector and emerging public chains. This indicator shows that MemeCore has successfully crossed the early cold start stage and entered the medium asset range with institutional attention and mainstream liquidity.
Even as of the date of this publication, the project still enjoys high popularity despite the lack of an official listing on Binance, reflecting its strong native value creation ability in terms of technical architecture and cultural narrative, making it a "short-term explosive" asset that does not rely on centralized traffic.
3. Technical Architecture
3.1 EVM Compatibility: The Native Foundation for Building the Meme Ecosystem
MemeCore chooses to build an independent Layer 1 mainnet, adopting the MRC-20 standard as its native token contract specification. MRC-20 is a unified interface protocol for issuing Memecoin assets and interacting on the MemeCore blockchain. It has comprehensive compatibility with EVM, supporting developers to seamlessly migrate existing smart contracts. The core purpose is to break the scalability and fee bottlenecks of the Ethereum main chain when handling Meme assets. By being EVM compatible, MemeCore allows developers to quickly deploy smart contracts on the mainnet using Solidity and existing Ethereum toolchains, greatly lowering the migration threshold. At the same time, the mainnet optimizes the interaction between the execution layer and consensus layer through a modular architecture, improving transaction processing speed and reducing gas costs, providing chain-level performance support for high-frequency trading, community interaction, and secondary creation dissemination of Meme assets.
The mainnet architecture ensures that the system still has a stable carrying capacity during the explosive growth of meme content, serving not only asset minting, trading, and liquidity incentives, but also providing native support for the PoM consensus mechanism and the operation of the MemeVault module.
3.2 Proof of Meme(PoM) Consensus Model Reconstruction: New Incentive System
PoM is an innovative consensus mechanism proposed by MemeCore, which is not a simple Proof of Stake (PoS) or Proof of Authority (PoA), but rather a complete on-chain evaluation and governance system built around the "cultural vitality" of Meme assets.
The stronger the community building, the greater the cultural influence of Memes, and the more likely the tokens are to receive funding. The system distributes rewards based on community contributions and on-chain performance, achieving a positive cycle of "the more you contribute, the greater the incentives." This mechanism realizes a paradigm shift from "proof of work" to "cultural consensus," effectively avoiding the issue of a few whales dominating network governance, while enhancing the community participation and self-organization efficiency of Meme assets.
3.3 Multi-Rewards Mechanism: Building a Cultural Economic Closed Loop
Based on the PoM consensus mechanism, MemeCore introduces a multi-reward system to enhance user participation and expand the application scenarios of Meme assets. Specifically, it includes three types of reward paths:
This mechanism ensures that not only creators receive benefits, but also disseminators and investors can gain on-chain participation bonuses, further enhancing the on-chain self-growth capability of Meme content and promoting it to become a type of on-chain cultural asset with sustainable vitality and commercialization potential.
4. Why MemeCore: The Optimal Solution in Horizontal and Vertical Comparison
4.1 Vertical Comparison: The Marginal Efficiency Advantage of Focused Public Chain MemeCore
Although one of the most successful cases in the current Meme ecosystem, Pump.fun, was born on Solana, we believe that MemeCore has more exclusive advantages and development potential compared to Solana.
The reason Solana has become a popular platform for Meme projects is due to its outstanding technical foundation: a high throughput capacity of over 50,000 transactions per second (TPS) and an average transaction fee as low as $0.00025, providing an excellent performance environment for the high-frequency minting and interaction of Meme projects. This made Solana a natural "high-performance breeding ground" in the early stages of the Meme explosion.
However, Solana's development path is diverse and comprehensive. Its ecological strategy covers multiple areas such as RWA, payment networks, and DePIN. Resource allocation tends to be "flattened," and the platform's focus is limited, making it impossible to concentrate all attention and support on the Meme track. This also results in the Meme ecosystem on Solana being more of a "technical byproduct" rather than an "ecological core."
In contrast, MemeCore is the world’s first Layer 1 blockchain specifically designed for Meme2.0. From its underlying architecture design to the deployment of incentive mechanisms, everything is tailor-made for Meme projects. Whether in asset issuance, trading experience, or developer tool support, MemeCore demonstrates a higher level of focus and vertical depth. It is not a platform that "can do anything," but rather an exclusive "Meme Kingdom" and explosion engine.
Starting from the theory of comparative advantage, MemeCore demonstrates significant advantages in the Meme direction.
Solana has to bear multiple ecological mainlines, resulting in a higher opportunity cost for the development of Meme that it needs to "give up"; whereas MemeCore, due to its focused positioning, has almost no resource constraints from other directions in the development of Meme, leading to a very low opportunity cost and higher resource allocation efficiency.
This also means that in the creation and support of memes, MemeCore, due to its higher focus and vertical design, has stronger marginal output capacity and ecological incubation efficiency compared to the general-purpose public chain Solana.
If a Pump.fun can be born on Solana, then MemeCore is expected to create a dedicated ecosystem that can continuously nurture multiple phenomenal projects. With the support of a dedicated mechanism and a unified narrative, MemeCore can both foster creativity and maintain popularity, forming a sustainable Meme economic cycle.
It is time to pass the baton from Solana's extensive production development model to MemeCore, a Meme vertical chain with a dedicated ecosystem, precise positioning, and high sustainability, leading Meme into a new stage of true value development.
4.2 Horizontal Comparison: The First "Sovereignization" of Meme, from Dependent Assets to Native Ecosystem
Among the many emerging tracks, the "Meme + native public chain" model represented by MemeCore is showing significant competitive advantages. From a market capitalization perspective, it reflects the market's high recognition of its narrative logic, and it also empirically demonstrates the potential and attractiveness of the Meme public chain as a vertical track from the funding side.
AI agents, re-staking, and BTCFi, among other sectors, have frequent innovations in technical architecture, but they still rely on relatively high learning costs in terms of user awareness and community mobilization.
In contrast, the low entry barrier, high dissemination, and consensus-driven characteristics of Meme make it easier to form underlying attention dividends. Against this backdrop, the emergence of MemeCore, which combines Meme with native public chains, is not a coincidence but a profound response to market pain points: it balances narrative power, technical feasibility, and community participation, inherently possessing the ability for cross-cycle expansion.
"Meme+ Public Chain" is an unprecedented exploratory path that breaks the long-standing dependency of Memes on major public chains such as Ethereum, Solana, and Base. Traditional Meme projects often exist as entertainment byproducts within the ecosystem; although they have strong dissemination capabilities, they lack independent narrative tension and structured carrying systems, making it impossible to achieve long-term value accumulation and positive ecological cycles.
MemeCore has broken the "vassal pattern" for the first time, using Meme as the native consensus layer to build a dedicated execution environment, token mechanism, and incentive model. From issuance and trading to governance and evolution, it enables the Meme ecosystem to have a complete lifecycle management capability, promoting the transition of Meme from narrative to system, and from speculation to structure.
5. Token Model and Economic Mechanism
5.1 Basic Information
5.2 Token Allocation
5.3 Token Utility
5.3.1 On-chain Settlement and Burning Mechanism
$M is the native fuel token of the MemeCore mainnet, responsible for on-chain transaction fees, including minting, staking, governance operations, and more. A portion of the transaction fees is burned, creating deflationary pressure from the supply side, which helps support long-term value.
5.3.2 PoM and Staking Mechanism
MemeCore introduces the Proof-of-Meme (PoM) consensus mechanism, where $M is the basis for validators to participate in consensus:
This design makes $M not just a universal staking tool, but a governance weight carrier directly tied to the MemeCore community culture and content contributions.
5.3.3 Incentive and Governance Engine
$M is not only a fee and staking token, but it also deeply integrates into the ecological incentives and governance mechanisms:
This mechanism ensures that MemeCore can form a complete closed loop from the user-generated content phase, from incentives, governance to reinvestment.
$M, as the native token of MemeCore, has its core value rooted in the continuous accumulation and expansion of community cultural consensus. Only with the sustained growth of consensus value can $M achieve true intrinsic appreciation.
6. Ecosystem
6.1 Ecological Layout
MemeCore has adopted a clear and forward-looking "dual-phase development strategy," laying the foundation for the platform's long-term sustainability and scalability.
6.2 MemeX: Best Practices in Attention Economy
In this long-term blueprint, the most groundbreaking and representative achievement of MemeCore currently is MemeX. According to official data from July 14, the Top 10 tokens have increased by over +8,000%, the staking growth rate has soared by +9,300%, total trading fees have surpassed 60,000 $M, and the number of certified users has surged to 190,000.
As a pioneering product that combines Meme finance with attention mechanisms, MemeX not only represents a critical juncture in the evolution of Meme projects from narrative to financial structure but also serves as the core carrier of the strategic transformation phase of the MemeCore ecosystem.
Meme itself is a highly abstract vehicle of attention economy, while MemeX truly brings this abstract value to every participant. MemeX breaks the single model of "token holders profiting," allowing all users who contribute attention and produce social content to achieve earnings. Actions are no longer "invisible consumption," but directly create value; social interaction also leaps from "entertainment" to "productivity."
The incentive mechanism of MemeX quantifies the users' social interactions, content publishing, and dissemination behaviors to create an activity index, and combines it with a ranking system for dynamic ranking. The platform issues corresponding economic rewards based on users' performance on the leaderboard. This constructs a transparent and fair native WEB3 creator incentive model, achieving a direct linkage between creation popularity and economic benefits, stimulating users to continuously produce high-quality content and promoting the healthy cyclical development of the platform's content ecosystem.
MemeX has created a "one-stop" full-chain service from token issuance, community creation, trading to monetization, truly achieving 0 threshold participation. Anyone can complete token issuance in just a few steps on the platform, immediately form a community, and start trading or cashing out interactive earnings. The simplified operation interface and almost zero fee structure allow new users to easily step into the WEB3 world without any blockchain experience and enjoy dual rewards of social and economic benefits.
For the Meme coins issued on the platform, MemeX introduces the Bonding Curve model, linking the token supply to the level of community economic activity. As community engagement increases, the curve automatically adjusts the issuance and repurchase prices, achieving the principle of "the earlier you buy, the cheaper it is, and the higher the returns," effectively incentivizing early participation, lowering the entry barrier, and enhancing market depth and fairness. As long as the community is strong enough, anyone can quickly achieve token "graduation," launching directly from the MemeX platform to major exchanges, creating a new paradigm where community equals liquidity.
6.3 The Ecological Blueprint of Meme2.0
Meme2.0 represents a new stage in the development of Meme coins, which no longer relies solely on short-term speculation and emotional drive. Instead, it achieves a leap from emotional expression to value accumulation through cultural participation, viral dissemination, and community co-construction. Under this paradigm, Meme coins will become a form of digital asset that combines entertainment, social interaction, and economic value, driving the entire ecosystem from extensive issuance to sustainable development.
Based on this concept, the future ecology of MemeCore is expected to present a true Meme 2.0 blueprint, becoming a diversified meme culture playground. In addition to the existing Pump+X model (such as MemeX), various innovative combinations may also emerge: Meme+Leverage, realizing high-risk, high-reward gameplay through oracles and on-chain settlement mechanisms; Meme+Hardware, integrating hardware wallets, NFT blind boxes, or wearable devices to materialize meme culture in reality, and forming real value feedback through DID and on-chain verification; Meme+IP Co-branding, creating limited merchandise or brand collaborations to extend community consensus into reality; Meme+RWA, anchoring real yield assets on-chain to distribute dividends to community contributors, constructing Meme assets with double returns...
With the gradual implementation of these ecological modules, MemeCore will evolve into a true full-stack playground belonging to Meme, providing a complete closed loop from issuance, trading, leverage, RWA, hardware interaction to IP cooperation. It will also allow various tokens to transition from being purely emotion-driven to embodying cultural accumulation and long-term value. At that time, Meme will deeply integrate into the WEB3 economic system in a new form, completely rectifying the argument that "Meme is useless."
7. Competitive Analysis
To unify the dimensional comparison, we selected the star project MemeX on MemeCore and conducted a horizontal evaluation with Pump.fun and LetsBonk.fun. In contrast, MemeX not only embodies a stronger "born for Meme" attribute, but the MemeCore ecosystem that supports it also provides a more stable and sustainable growth environment.
Pump.fun is more of a tool-oriented platform, primarily focused on one-click token issuance and traffic arbitrage, featuring a single function and a short lifecycle; LetsBonk.fun emphasizes community sentiment and fair distribution, but still depends on the Solana ecosystem, lacking chain-level support. In contrast, MemeX leverages the native L1 blockchain capabilities of MemeCore, combined with the PoM incentive mechanism and the MemeVault liquidity system, to create a closed loop from issuance, incentives to trading, thus constructing a more structured Meme financial model.
MemeCore, as the first native EVM L1 chain focused on the Meme economy, has demonstrated ecological potential far exceeding similar platforms through PoM consensus, decentralized liquidity mechanisms, and robust community growth data. Its independent chain architecture effectively frees it from reliance on external ecosystems, with the average growth rate of the top 10 tokens reaching 8182%, validating the value capture capability of Meme assets. Although the new chain needs further optimization of the developer ecosystem in its early stages, MemeCore is expected to become the value benchmark for the next phase of the Meme track, thanks to its sustainable incentive mechanisms and healthy user base, with significant growth potential in the future.
8. Summary: Reshaping the value engine of the Meme sector
In the WEB3 era dominated by attention economy, MemeCore is redefining the value logic of memes—no longer just a fleeting cultural bubble, but a sustainable, community-driven economic system. As the first native Layer1 blockchain built specifically for memes, MemeCore transforms the cultural dissemination power directly into on-chain value through its innovative PoM consensus mechanism, allowing every user who participates in meme creation, dissemination, and interaction to earn real benefits.
The breakthrough of MemeCore lies in its fundamental change to the operating rules of the Meme track. Traditional Meme projects rely on short-term speculation and liquidity arbitrage, while MemeCore enhances the lifecycle of Memes from "flash in the pan" to "sustained growth" through on-chain incentive mechanisms. Its flagship product, MemeX, has already validated the feasibility of this model—Top 10 tokens have an average increase of over 8,000%, Staking participation rate soared to 9,305%, and 190,000 active users prove the strong vitality driven by the community.
In the future, MemeCore is expected to become the underlying infrastructure of the Meme track, shifting the industry from "speculation-driven" to "value accumulation." As more developers build applications based on its EVM-compatible chain, MemeCore will no longer be limited to token issuance, but will expand into SocialFi, DeFi, and creator economy, forming a complete Meme ecosystem. Its true significance lies in evolving Meme from a mere entertainment symbol into a cultural asset category with the greatest dissemination and monetization capabilities in the WEB3 era.
In today's increasingly homogeneous crypto world, MemeCore represents a rare narrative innovation—it is not only a technological breakthrough but also a paradigm revolution in community economics. While other projects are still chasing short-term traffic, MemeCore has built a self-reinforcing value network that allows attention to truly become an accumulable capital. This may very well be the ultimate form of the next generation of Meme projects: no longer dependent on any public chain or hot topic, but rather forming its own ecosystem and leading the track towards maturity.
9. References