Analyst: In the third quarter, U.S. restaurant traffic and same-store sales are expected to be under pressure.

Jin10 data September 15th news, Benchmark analyst Todd Brooks stated that U.S. restaurants are facing short-term pressure on customer traffic and same-store sales in the third quarter, which may be due to the impact of immigration enforcement policies and consumers tightening their Transaction History spending. Brooks pointed out that the impact of immigration enforcement on restaurant traffic this quarter may be more significant than in June. Meanwhile, to boost sales, restaurants have launched stronger discount promotions this quarter; consumers are also more actively controlling their Transaction History amounts, especially reducing orders for non-main dish items. He also mentioned that the strong back-to-school season spending observed by retailers could also impact restaurants — as consumers prioritize allocating funds for back-to-school purchases, thereby squeezing spending in other categories (including dining).