Jim Cramer“看多”后耐克暴跌15%，创十年新低

GateNews

2026-04-02 07:21:07

Gate News 消息，美国运动服饰巨头耐克股价在4月1日重挫15.5%，跌至约44.6美元，创下十余年来新低，同时录得近25年来第二大单日跌幅。此次暴跌发生在公司公布第三财季财报之后，尽管营收与每股收益均超出市场预期，但盈利能力与未来指引明显转弱，引发市场抛售。

值得注意的是，就在财报发布后不久，知名财经主持人Jim Cramer公开表达对耐克前景的乐观看法，这一表态迅速在社交媒体发酵，被部分投资者视为“反向信号”。围绕“Cramer反指”的讨论再度升温，甚至有专门反向操作其观点的ETF被市场重新提及。

从基本面来看，耐克本季度营收达112.8亿美元，每股收益0.35美元，但净利润同比下滑35%至5.2亿美元，毛利率下降至40.2%。公司指出，北美关税压力及促销力度加大侵蚀了利润空间。更令市场担忧的是未来展望：公司预计下一季度销售将下滑2%至4%，大中华区收入或下降约20%。

此外，耐克直销业务持续承压，整体下降7%，其中数字渠道下滑9%；子品牌Converse收入暴跌35%，并由盈转亏。CEO Elliott Hill主导的转型计划仍处早期阶段，但连续疲弱的业绩削弱了市场信心。

在竞争层面，On Running、Hoka及Adidas持续蚕食市场份额。当前耐克股价较历史高点已回落约71%，年内跌幅接近30%。在盈利修复预计要等到2027财年之后的背景下，这家行业龙头正面临结构性挑战，市场对其复苏路径仍持审慎态度。

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