ETHzilla Rebrands to Forum Markets, Pivots Toward Institutional Onchain Infrastructure

Effective March 2, 2026, ETHzilla Corporation will rebrand as Forum Markets, signaling a strategic pivot from an ethereum-based treasury model to a functional blockchain infrastructure provider.

Navigating Treasury Turbulence and Institutional Exits

ETHzilla Corporation has unveiled a new corporate identity, rebranding as Forum Markets Inc. and doing business simply as Forum. Pending Nasdaq approval, the company’s shares will begin trading under the ticker FRMM on March 2, 2026. The CUSIP number remains unchanged, requiring no action from shareholders.

The rebrand comes at a pivotal moment for the company. ETHzilla initially gained attention for its aggressive Ethereum-based treasury strategy, but the transition to Forum signals a move away from the volatility of holding digital assets on a corporate balance sheet.

This shift follows news that Peter Thiel’s Founders Fund has exited its position in the company. The departure of such a high-profile backer underscores the challenges facing crypto-treasury firms. While digital assets offer significant upside, price swings have proven difficult for traditional equity markets to absorb. By rebranding, the company aims to shed its “proxy bet” label and re-emerge as an infrastructure provider.

The rebrand reflects Forum’s strategic evolution into a digital asset platform designed to connect traditional capital markets with blockchain-based infrastructure. Chairman and CEO McAndrew Rudisill said Forum represents the company’s future.

“Forum represents who we are today—and where we are going,” Rudisill said. “Forum embodies our belief that the next generation of financial markets will be built around institutional-grade, on-chain products backed by real assets, governed by transparency, and delivered through regulated infrastructure.”

Focus on Real-World Asset Tokenization

Since its launch in August 2025, the company has pivoted from asset speculation to real-world asset tokenization. Forum has secured exclusive distribution through Liquidity.io and invested in artificial intelligence-driven credit platforms to access asset pools spanning auto loans, manufactured housing, and aerospace equipment.

John Kristoff, senior vice president of communications, emphasized that Forum is intended to be a meeting place where asset originators, institutional capital, and modern infrastructure converge. The corporate focus has shifted from holding Ethereum to leveraging its blockchain capabilities to build compliant, income-generating products.

According to a company statement, Forum’s platform aggregates and tokenizes cash-generating assets traditionally reserved for large institutions. Its revenue model combines yield generation, origination fees, asset management fees, and transaction-based income from secondary trading.

Recent milestones include the launch of Eurus Aero Token I, plans for additional tokenized products in 2026, and the acquisition of manufactured home loans from Zippy Manufactured Home Credit Fund I L.P., which will be converted into a cash-flow token. Forum aims to expand into real estate credit opportunities and position itself as a leader in institutional-grade tokenized assets.

FAQ ❓

• What is the new corporate identity of ETHzilla Corporation? ETHzilla Corporation has rebranded as Forum Markets Inc., doing business as Forum.
• When will the company’s shares start trading under the new ticker?

Pending Nasdaq approval, shares will trade under the ticker FRMM starting March 2, 2026.

• What strategic shift does this rebrand signify?

The rebrand marks Forum’s transition from volatile digital asset holding to a focus on institutional-grade, tokenized asset infrastructure.

• What recent milestones has Forum achieved?

Forum launched its Eurus Aero Token I and secured plans for more tokenized products while expanding into real estate credit opportunities.