Choice Hotels Accelerates Extended-Stay Expansion Across U.S., Including Strategic Growth in Kentucky

Choice Hotels International has significantly ramped up its national growth strategy, particularly through its Everhome Suites brand, which continues to establish a strong presence in key markets including Kentucky. The brand’s recent portfolio expansion demonstrates the company’s commitment to capturing the growing extended-stay accommodation market, with new properties strategically positioned to serve business travelers, long-term residents, and guests seeking apartment-style comfort with full kitchen amenities.

The midscale extended-stay segment represents a critical growth vector for Choice Hotels, with management identifying it as a strategic priority. Everhome Suites now operates 27 properties nationwide, positioning it as a frontrunner among recently launched brands in this category. Each new property is engineered specifically for longer-duration stays, featuring contemporary finishes and residential-style amenities that appeal to both individual travelers and relocating families.

Partnership-Driven Expansion Powers Recent Property Openings

The brand’s accelerated rollout is anchored in a deep collaboration between Choice Hotels and Highside Companies, a Denver-based real estate development firm. Recent additions to the Everhome portfolio span multiple states, with 2025’s final quarter bringing properties online in San Antonio, Texas; Bowling Green, Kentucky; and Somerset, New Jersey. This geographic diversification reflects a data-driven site selection methodology informed directly by developers, owners, and field operators.

Each location has been carefully chosen near major employers, educational institutions, healthcare centers, and transportation hubs. The Bowling Green property, for instance, benefits from proximity to Western Kentucky University and regional healthcare employment, making it attractive for both academic-related extended stays and medical tourism visitors. This targeting approach ensures consistent demand from business and institutional segments.

International Momentum and Long-Term Growth Targets

Beyond its U.S. expansion, Choice Hotels is pursuing aggressive growth in international markets, with particularly strong momentum across EMEA, the Caribbean, Latin America, and Asia-Pacific regions. France, Spain, China, and Australia represent priority markets, with management projecting that international operations will become the fastest-growing earnings contributor.

The company has set an ambitious target to double international adjusted EBITDA by 2027, supported by franchise expansion, strategic partnerships, and optimized hotel prototypes. The extended-stay category will play a central role in this strategy, complemented by targeted positioning in high-return domestic markets and locations with durable demand drivers rooted in business, healthcare, and infrastructure development.

Market Performance and Strategic Positioning

Choice Hotels stock (CHH) has gained 11.2% over the past three months, outpacing the broader Hotels and Motels industry growth rate of 16.4%. The company faces near-term headwinds including softness in U.S. RevPAR trends and macroeconomic uncertainty. However, management believes the company is well-positioned to benefit from ongoing unit expansion, franchise model enhancements, and the integration of Choice Hotels Canada’s direct franchising transition.

The company currently maintains a Zacks Rank of #3 (Hold), reflecting a balanced near-term outlook despite longer-term growth catalysts. The combination of extended-stay portfolio diversification, geographic expansion, and international scaling initiatives positions Choice Hotels to capitalize on sustained demand for flexible, cost-effective accommodation solutions across multiple market segments.