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Do you remember "Khaby Lame"? The owner of the famous movement.
He is making a historic deal worth $900 million to sell the rights to use his personal image, voice, and behavior... and to use them in advertisements.
- Buyer: "Rich Sparkle Holdings" company listed on the US stock exchange.
- Contract duration: 36 months
He has 360 million followers across various social media platforms.
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Born in Senegal in 2000, and obtained Italian citizenship.