Trillion-dollar giant Vanguard buys $680 million worth of Bitcoin in two weeks, signaling institutional entry

ForkMonger · 2026-01-20T10:00:09+00:00

Vanguard acquires $680 million worth of Bitcoin through MicroStrategy, indicating a shift in attitude among traditional financial institutions towards Bitcoin. The entry of large asset management firms reflects a reassessment of the Bitcoin market, potentially attracting more investors and increasing market enthusiasm.

ForkMonger

2026-01-20 10:00:09

Abstract generation in progress

【Crypto World】Recently, there is a noteworthy development: the trillion-dollar asset management giant Vanguard has purchased $680 million worth of Bitcoin through MicroStrategy over the past two weeks. This transaction reflects a gradual shift in traditional financial institutions’ attitude towards Bitcoin.

When top global asset management firms begin increasing their Bitcoin exposure, it usually indicates a quiet warming of market sentiment. The entry of institutions like Vanguard represents a long-term capital reassessment of this market. Bitcoin, once marginalized as an asset, is gradually becoming an allocation option in large investment portfolios.

The influx of institutional funds often encourages more retail investors to follow suit, further boosting market enthusiasm. It seems that the story of Bitcoin is far from over.

BTC-3,88%

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

16 Likes

Reward
16
6
Repost
Share

Comment

0/400

StablecoinArbitrageur

· 9h ago

actually wait, let me pull up the order book depth on this one. vanguard dropping $680m through microstrategy is interesting but... have you calculated the actual basis point spread they're absorbing? that's the real story nobody talks about.

Reply0

OnChainSleuth

· 9h ago

The big fish has entered the market, but whether it's real or not still depends on subsequent developments.

View OriginalReply0

GasOptimizer

· 9h ago

680 million sounds like a lot, but what percentage is it of Vanguard's total assets? It depends on what on-chain data says.

View OriginalReply0

MagicBean

· 9h ago

Vanguard's move is really fierce, pouring in 680 million in real money, no joke. Now it's our turn as small retail investors to join the feast. The big institutional players are leading the way, and surely a wave of followers will follow. Wait, is this real? Why does it feel like this wave came a bit suddenly? Is a bull market really coming? I don't have enough chips yet. Even Vanguard-level big investors are moving, which says nothing but they have plans. Retail investors should start copying the playbook. History won't repeat itself, but there will always be echoes. This move is outrageous. Just a few weeks ago, they said Bitcoin was outdated, and now they’re pouring so much money in. Damn, I need to add to my position. I can't be left behind by this wave.

View OriginalReply0

HorizonHunter

· 9h ago

Large institutions are starting to buy the dip, and this wave of momentum is indeed different. The entry of veteran giants like Vanguard—what does it indicate? It shows that BTC is no longer a small-scale play; professional institutions are re-evaluating their asset allocations. But on the other hand, retail following the trend... it’s a bit too impulsive. We need to stay rational.

View OriginalReply0

MerkleMaid

· 10h ago

Big institutions can finally no longer sit still, now retail has a reason to follow suit.

View OriginalReply0