Pump Fun has become one of the most successful applications in the crypto ecosystem. What's the secret behind it?

Looking back at the cold start phase in 2023, they adopted a seemingly simple yet efficient strategy—proactive outreach by directly contacting potential early users through DMs. This approach may sound a bit "old-fashioned," but the actual results are astonishing.

As of 2026, this direct contact strategy still remains highly effective. Why? Because it addresses the most fundamental issue: how to ensure your product reaches the right target users in an era of information explosion.

Instead of passively waiting for users to discover you, it's better to actively establish connections. This applies to any early-stage crypto project or application—whether you're building a DEX, a wallet, or other Web3 tools, acquiring early users is often as straightforward as this.

Want to stand out? Don't be afraid to take the initiative. The projects that ultimately succeed often go through this "brave" phase.