Many crypto tokens struggle because they never find real product-market fit. Teams launch with hype and roadmaps, but when users actually interact with the protocol or application, the value proposition falls apart. The token mechanics don't align with genuine utility, trading becomes purely speculative, and once momentum fades, there's nothing holding the project together. The harsh reality: building a token isn't enough—you need to solve an actual problem people want solved, or at least create something they genuinely want to engage with long-term. Without that, even the best marketing can't save a doomed token.