The comparison of user operation strategies among leading NFT platforms is quite interesting. A top platform relies on a treasure chest mechanism to attract users, and this combination has been in place for nearly a year. Now, another wallet service provider has also started promoting gemstone incentives, indicating that this product format has indeed struck a chord with market pain points. The competition between the two platforms for user retention reflects the intensification of NFT ecosystem competition—who can design a more attractive incentive model will be more likely to win users' minds. Behind this arms race, it ultimately comes down to how each company balances short-term activity with long-term ecosystem health.