Challenges in monetization on the X platform: only $71 from 28.9 million impressions

On-Chain Analysis Reveals Current Structural Issues of X

A case study of a content creator in 2025 highlights serious monetization challenges on the X platform. Despite achieving 28.9 million impressions, the revenue generated was only $71.49—this figure illustrates the reality that mere exposure does not necessarily translate into income.

Inflation Due to Bot Traffic

Notably, the majority of these impressions were generated by bots. As X’s algorithm shifts to prioritize interactions from paid verified accounts, the value of traditional exposure metrics has rapidly diminished.

Much of the engagement that creators believed they were gaining is actually actions from automated accounts. In such a situation, the gap between numerical success and actual monetization continues to widen.

Transitioning to Genuine Engagement Is Essential

For creators aiming to monetize on the X platform moving forward, simply chasing impression counts is no longer sufficient. Instead, a strategic shift toward focusing on authentic responses and interactions from verified users is urgently needed.

High-quality content, meaningful communication with followers, and building expertise—these elements will be key to sustainable monetization models on X in the future.