Rumble enters the crypto ecosystem: launches a self-custody wallet to create a new way for creators to receive payments

Video platform Rumble is taking a significant step forward in the field of encrypted payments. The company recently announced the launch of a self-custody crypto wallet based on Tether Wallet Development Kit technology, marking the first time this development toolkit has been implemented in a public scenario.

Self-Custody Wallet Features and Technical Implementation

The crypto wallet launched by Rumble has self-custody attributes, meaning users have full control over their assets. Creators and viewers can use this wallet directly to send tips using Bitcoin, USDT, and Tether Gold. This design largely bypasses traditional banks and third-party payment processors, creating a new pathway for value transfer within the platform. The strategic partnership with Tether ensures the stability and reliability of this system.

Market Performance and Investment Significance

Rumble’s stock price rose sharply after the product launch, with an increase of nearly 4%, currently trading around $7. This reflects market recognition of the company’s digital asset strategy. On a deeper level, Rumble’s layout in Bitcoin reserves is already substantial — the company currently holds 211 BTC, ranking 85th among publicly listed companies holding Bitcoin worldwide, which demonstrates its substantial participation in the crypto ecosystem.

Ecosystem Strategy and Future Direction

Rumble views the launch of the self-custody wallet as an important part of its digital asset strategy. Tether’s continued investment in Rumble further strengthens the strategic alliance between the two companies. This move signifies a shift in the revenue model of the video platform — from purely advertising income to a decentralized payment mechanism upgrade. This model not only provides creators with a more direct income channel but also injects liquidity features into the platform ecosystem.