NFT treasury companies are coming soon: Greg Solano (Yuga Labs) announces the trend

FloorPriceNightmare · 2026-01-13T08:24:00+00:00

Greg Solano, co-founder of Yuga Labs, predicts the inevitable rise of NFT treasury companies, suggesting it will enhance the market's maturity and attract institutional investment, leading to a more structured asset management approach in the NFT ecosystem.

FloorPriceNightmare

2026-01-13 08:24:00

Abstract generation in progress

Greg Solano, co-founder of Yuga Labs known by the pseudonym Garga.eth, believes that the arrival of NFT treasury companies is inevitable. On X, he shared his thoughts on this innovation that could transform the digital asset sector.

An accumulation strategy suited for NFTs

The concept of NFT treasury companies represents a direct transposition of traditional stock market practices to the token and NFT market. Large publicly traded companies have long accumulated strategic stock positions to strengthen their balance sheets. This approach, now applied to the decentralized universe, suggests a gradual maturation of the sector.

Timing depends on adoption

According to Solano, although the market is not fully prepared for this transition today, the movement is imminent. This remark reflects the growing conviction among industry leaders that sophisticated financial mechanisms will find their place in the NFT ecosystem sooner or later, as institutional investors and major projects mature.

What this means for the ecosystem

The emergence of NFT treasury companies could accelerate the professionalization of the NFT market by providing more structured and recognizable asset management tools for traditional players.

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