When evaluating a project's potential, you've got to dig into multiple angles. First, check who's actually paying attention—are the followers high-profile names or just noise? Second, understand the founder's track record and whether the core idea brings something genuinely different to the table. Third, look at whether key influencers in the space are backing it with actual engagement and positive signals. Finally, upward momentum often comes down to one thing: capturing market attention. It's not just about the technology or tokenomics; it's about whether people actually care enough to talk about it and move capital into it.