2026-01-12 16:28:22

Remembering an interesting phenomenon: why haven't Japan's classic IPs caused a big wave in Web3?

Thinking about it carefully, it's clear—Pokémon, Hello Kitty have been popular for so long, not because of a one-time viral hit. They thrive on a "sense of companionship" and ongoing relationship maintenance. The core logic of Japanese IPs is this: characters are not just products; they need to live in users' daily lives.

But what about Web3? The current approach is basically the opposite. It starts with NFT trading, token economies, and hype cycles—essentially treating IP as a financial instrument. This model might boost short-term popularity, but it can't sustain long-term growth.

The reason successful IPs are "long-lasting" ultimately comes down to having an ecosystem, stories, and updates. Not just a trading contract with an avatar. Perhaps this is what Web3 projects should consider: how to embed the "vitality" of IP into the project, rather than merely assetizing the IP.

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NFTArchaeologis

· 15h ago

Recalling McLuhan's discussion on the medium is the message, today's Web3 projects treat IP as a trading asset rather than a cultural carrier, which is fundamentally a paradigm error.

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Hash_Bandit

· 15h ago

yeah, this hits different ngl. been mining this space long enough to see the pattern — we keep treating IP like difficulty adjustment targets instead of like... actual network infrastructure that needs to breathe, you know? pokemon didnt hashrate its way to relevance lol

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OnchainDetectiveBing

· 15h ago

It's one thing to say, but honestly, these projects just don't listen at all. Who cares about the ecosystem story when they're rushing to cash out? Wait, maybe we can create a true Web3 IP that accompanies users for thirty years, then talk. Just one new coin a month—who still has the patience to support that? You're right, but the real question is whether financial and emotional attributes can truly coexist. That's the hard part. Using NFT as a financial tool has been a mistake from the start; no matter how you try to save it, it's too late. The secret to Japanese IPs is actually not being greedy, but on the Web3 side, it's all about greed. Forget it, everyone chasing the hot trend just wants quick money. Deep operations are too labor-intensive—don't count on it. Ah, that hits a bit close to home, but I still believe some people will figure it out—it's just a matter of who can resist the temptation.

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WhaleInTraining

· 15h ago

Well said, Web3 is the epitome of short-sightedness, always trying to cash out quickly on everything. Japanese IPs focus on time; here, it's all about short-term harvesting. NFT avatars can accompany you for decades? That's laughable, it's simply impossible. Pokémon, for example, is truly integrated into daily life, not just a pure financial game. What Web3 lacks is soul; it's all hollow shells. To survive long-term, you need to learn how to tell stories, not just shout about token prices every day. This logic is actually very simple, but no one is willing to slow down. Everyone wants to get rich overnight. Exactly, capitalism at its extreme will lead to death; IPs need to have vitality. What's the difference between current projects and harvesting leeks? It's tough. Those who truly understand operations have already moved to traditional internet, leaving Web3 full of speculators. Web3 really can't learn patience; it always wants to cash out quickly on everything.

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GweiWatcher

· 15h ago

No problem with that. Japanese IP is all about meticulous craftsmanship, while Web3 is all about quick gains.

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