2026-01-12 16:25:38

Bloomberg latest report indicates that the well-known family-owned company World Liberty Financial has officially launched its DeFi lending platform—World Liberty Markets, which went live on Monday.

The highlight of this lending service is its comprehensive asset support. In addition to mainstream assets like Ethereum and the industry-standard stablecoins USDC and USDT, the platform also includes its own token WLFI and its ecosystem stablecoin USD1. Users can engage in peer-to-peer lending and borrowing of digital assets within the platform.

From a product design perspective, this is another move to attract users through multi-asset support amid the intensifying competition in the current DeFi lending sector. Both institutional and individual traders can find familiar asset pools on this platform.

WLFI0,17%

ETH-0,94%

USD1-0,03%

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IronHeadMiner

· 12h ago

Another new platform is launched. Multi-asset pools are indeed attractive, but I wonder how the liquidity is.

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AlphaBrain

· 14h ago

Another new platform is launching, can it make money?

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MevTears

· 14h ago

Here comes another new project to cut the leeks, honestly, that's all there is to it. --- Multi-asset pools sound impressive, but in reality, your own tokens still make up the majority. --- Why is it always the big families coming up with these schemes? Trust levels are dropping straight down. --- WLFI and USD1... are somewhat interesting. They cover both ecosystem tokens and stablecoins, but we'll see how long they can last. --- Where there are more people, there are more pitfalls. The DeFi space is getting quite competitive now. --- Stablecoin lending has been around for a while; why compete with others this time? --- They've introduced their own ecosystem tokens; I understand the logic... but the risk factor is maxed out. --- By the way, how's the platform's risk control? Has anyone tested it, or are people just waiting to watch the show?

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WalletWhisperer

· 14h ago

watching the wallet clustering patterns rn... diversified asset pools always signal accumulation phase shenanigans tbh

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NFTPessimist

· 14h ago

Another big family enters the scene to harvest the profits Borrowing their own tokens on their own platform, I've seen this trick many times Multi-asset support sounds impressive, but honestly, it's still about pumping WLFI

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ImpermanentPhilosopher

· 14h ago

Another big player is throwing money into the market, huh? This ecosystem coin scheme is still the same. --- USD1? Never heard of it. Is there another clone stablecoin coming? --- Supporting multiple assets to compete? The lending race has already been intense. --- Family forces entering DeFi, how long can they survive this time? --- WLFI self-hype coin, will anyone really use it? --- As usual, it's ETH + stablecoin standard setup. Is there any innovation? --- Watching the excitement, but I'm worried it's just another new way to cut the leeks. --- P2P lending is everywhere now, nothing special about it. --- Ecosystem coin + own stablecoin, this combo really shows some sophistication. --- Increased competition is actually the most dangerous time for retail investors.

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SchrodingerAirdrop

· 14h ago

Another new platform is launched, what’s new with the asset pool? --- Supporting multiple assets sounds good, but can it beat Aave? --- Own token WLFI... is it just another money-grabbing scheme? --- Alright, let’s first look into how the lending interest rates are. --- Backed by a well-known family, is this one reliable? --- Peer-to-peer lending? Seems like a pretty useless feature. --- USD1 stablecoin, another one I haven’t heard of. --- Supporting multiple currencies is an advantage, but liquidity is the key. --- This wave of DeFi is really heating up, new platforms popping up every day. --- Having USDC and USDT is enough, why do they need their own token?

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