How Much Does the Average American Really Spend on Clothes Monthly?

American households have an interesting relationship with their wardrobes. According to recent consumer spending data, the typical U.S. family allocates approximately $1,434 annually to clothing and related services, representing about 2.3% of total household expenses. But here’s where it gets interesting: when you break down that average cost of clothes per month, it lands at roughly $120.

The Gender Gap in Fashion Spending

The spending patterns vary significantly between genders. Women and girls tend to outspend their male counterparts, averaging $545 per year on apparel, while men and boys spend just $326 annually. Beyond clothing basics, Americans invest $314 yearly on footwear, and families with infants spend $68 on clothes for children under two years old.

This $120-per-month average might sound reasonable until you consider that most people wear only about 20% of what’s sitting in their closets—a stark reminder of how much excess we accumulate.

The Pandemic’s Impact on Our Wardrobes

The COVID-19 pandemic dramatically reshaped clothing expenditures. In 2020, spending plummeted by over 20% compared to 2019, according to the U.S. Bureau of Labor Statistics’ Consumer Expenditure Survey. Prior to the pandemic, Americans were spending considerably more: $1,866 in 2018 and $1,883 in 2019. As society reopened and people returned to offices and social gatherings, apparel spending began recovering toward pre-pandemic levels.

Smarter Strategies to Reduce Your Clothing Budget

Prioritize Quality Over Quantity

Investing in durable pieces often makes more financial sense than chasing bargains. A $100 jacket worn for five years costs far less per wear than a $20 trend piece used only twice. The key is finding items that truly suit your lifestyle and body, rather than impulse-buying sale items that ultimately waste money.

Build a Timeless Personal Style

Instead of constantly chasing seasonal trends, develop a signature wardrobe of pieces that make you feel confident. This approach protects both your bank account and your personal image. Fashion trends shift rapidly, but a well-curated, timeless closet remains useful year-round.

Embrace Second-Hand Shopping and Swaps

Modern thrift stores—both physical and online—offer designer labels, luxury items, and unique pieces at fraction-of-retail prices. Buying pre-loved clothing reduces environmental impact while maximizing savings. Alternatively, organizing clothing swaps with friends provides a fun, free way to refresh your wardrobe without any financial outlay.

The Bottom Line

With return-to-office trends and renewed social activities, there’s genuine temptation to splurge on new clothes. However, given rising living costs and economic uncertainty, being intentional about that $120 monthly average for clothing could free up meaningful money for savings and essential expenses. Smart shopping doesn’t mean sacrificing style—it means making choices that work for your wallet and your life.