honestly, looking at what marcell has been delivering lately—the performance is genuinely impressive. most projects i'd flagged as solid performers don't even come close to the execution level here. but something feels off about the narrative being pushed. the whole sentiment swing seems too coordinated, almost like there's a deliberate play at shaping community perception. whether it's coordinated marketing or organic hype that got weaponized, the psychological angle is definitely there. worth watching how this unfolds.