The game's changing with generative AI in marketing. You can now synthesize a custom character - set them up with whatever personality fits your brand, script out their pitch, record them promoting your product. The twist? Most people won't even realize it's artificial.

This is where things get interesting. AI-generated spokespeople are becoming a real alternative to traditional influencer partnerships. No more hunting for the right face or negotiating contracts. You build the persona from scratch, fine-tune every word they say, and deploy at scale across different platforms.

The tech is getting there faster than regulations, which raises questions we probably should be asking about authenticity and disclosure in the creator economy.