WNBA Teams Hit the Home Décor Scene Through New Pottery Barn Teen Partnership

Anon4461 · 2025-12-31T09:49:26+00:00

The WNBA has partnered with Pottery Barn Teen to launch a collection featuring bedding and décor for all teams, marking a milestone in its branding efforts. This collaboration symbolizes the league's growth and cultural impact among young fans.

Anon4461

2025-12-31 09:49:26

Abstract generation in progress

The Women’s National Basketball Association just scored a major milestone: its first-ever collaboration with a teen home furnishings brand. Pottery Barn Teen—a portfolio company of Williams-Sonoma (NYSE: WSM)—has unveiled an exclusive collection celebrating all 13 WNBA teams with bedding, backpacks, and room décor featuring modern, basketball-inspired designs.

What’s in the Collection?

The lineup includes tonal white bedding with artfully stitched team logos, customizable wall décor, and accessories that let young fans rep their favorite WNBA squad. Each piece balances contemporary aesthetics with team pride, making it the first bedding and room décor collaboration under the WNBA’s name. The designs cater to basketball enthusiasts who want to showcase their fandom in everyday spaces.

Why This Matters for the League

The timing is significant. The WNBA wrapped up a record-breaking 2024 season and is heading into its 29th year in 2025 with unprecedented momentum. Morning Consult ranked the league as the fastest-growing brand last year, while Fast Company named it among the World’s 50 Most Innovative Companies for 2025. Social media engagement, attendance, merchandise sales, and viewership numbers have all shattered expectations.

“This partnership reflects the growing cultural impact of the WNBA and the passion of a new generation of fans,” said Colie Edison, WNBA Chief Growth Officer. For Pottery Barn Teen, the move aligns with broader efforts to capture the youth market during a period of exceptional league growth.

The Bigger Picture

Partnerships like this underscore how mainstream the WNBA has become. With companies like Nike, Google, AT&T, and Deloitte backing the league through the WNBA Changemakers Collective, collaborations around lifestyle and home goods signal that women’s basketball isn’t just entertainment—it’s a cultural force. The collection is available now at www.potterybarnteen.com, giving fans a direct way to integrate their basketball passion into their living spaces.

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