After 18 Years Away, Trix Cereal Discontinued Era Finally Ends in Canada

For Canadian nostalgia seekers, this summer brings welcome news: the beloved fruity cereal that shaped '90s breakfast tables is making its permanent comeback. General Mills Canada has officially announced that Trix Fruity Shapes will return to store shelves nationwide, marking a significant moment for fans who have waited nearly two decades since the brand’s exit from regular retail availability.

A Long Journey Back

Trix first appeared on Canadian shelves in 1994, quickly becoming a cultural touchstone for that generation. However, the product was discontinued as a permanent retail item in 2005, leaving a gap in the cereal aisle that many grew up remembering. Over the past several years, occasional limited-time offerings have appeared, including a 2016 return that kept hope alive among devoted followers. Now, with this summer’s permanent launch, those days of intermittent availability are truly over.

What Consumers Are Getting

The returning Classic Trix Fruity Shapes maintains the signature colorful pieces that made it memorable: raspberry red, lemony lemon, orangey orange, wildberry blue, grapity purple, and watermelon variants. Each bowl delivers the distinctive fruity shapes consumers remember, with the bonus of nutritional fortification—nine vitamins and minerals plus whole grain in every serving. It’s positioned as the only fruity cereal featuring uniquely shaped pieces throughout.

Celebrating a Milestone

This comeback coincides with a special occasion: the iconic Trix Rabbit is celebrating its 60th birthday this year. Fawad Farrukh, Associate Marketing Director for General Mills Cereal Canada, explained the reasoning behind the permanent return: “We’ve heard from fans who never forgot Trix and missed it from their breakfast routines. Now we’re bringing it back—not just for those who grew up with it, but to introduce it to younger Canadians discovering it for the first time.”

Where to Find It

The cereal will begin appearing in major retailers across Canada starting later this summer. For those who remember the discontinued version or newcomers curious about this '90s icon, availability in permanent positions means no more worrying about seasonal disappearances.

General Mills Canada, headquartered in Mississauga, Ontario since its establishment in 1954, also produces Cheerios, Nature Valley snacks, and other consumer staples.