How Prenetics Built a 248 BTC Treasury While Growing IM8 Into a $100M Supplement Powerhouse

Prenetics just revealed something that’s turning heads in both the health and crypto worlds: they’re doing something almost no operating company is attempting. While most digital asset treasury strategies come from firms with no real business, Prenetics is executing a dual-play—running a rapidly scaling supplement brand while systematically stacking Bitcoin.

The IM8 Story: Growth at Breakneck Speed

Here’s the headline: IM8, Prenetics’ consumer health brand, is on pace to hit $100 million in annual recurring revenue within less than 12 months of launch. That’s not just impressive—it’s unprecedented in the supplement industry. This explosive momentum is the engine that’s powering something even more interesting: a disciplined Bitcoin accumulation strategy.

Since August 1, 2025, Prenetics has been acquiring one Bitcoin daily through a programmatic approach. That consistency matters. As of now, the company holds 248.42 BTC at an average purchase price of $108,600 per coin. For context, the initial Bitcoin purchase earlier in 2025 was 187.42 BTC at an average of $106,712 per unit.

The Bitcoin Treasury Playbook

What makes this different? Most companies talking about corporate Bitcoin strategies don’t have explosive revenue growth happening simultaneously. Prenetics does. The daily acquisition approach isn’t random—it’s funded by IM8’s operational success. The company plans to maintain this one-Bitcoin-per-day cadence through the end of 2025, with acceleration expected in 2026 as cash generation strengthens.

The math is straightforward: a fast-growing operating business generates cash, and that cash systematically converts into Bitcoin. It’s a model that challenges the typical separation between traditional commerce and digital asset accumulation.

Danny Yeung Takes the Stage

CEO Danny Yeung is taking this story directly to one of the crypto industry’s most influential audiences. He’ll keynote at Token 2049 Singapore on October 2, 2025—one of the world’s premier blockchain conferences. His presentation, “IM8: The World’s Fastest-Growing Supplement Brand Powering Our Bitcoin Treasury,” positions Prenetics as a rare hybrid: a traditional consumer health company that’s also serious about digital asset strategy.

The underlying message: you don’t have to choose between running a successful operating business and building a meaningful Bitcoin position. Prenetics is proving both can happen in parallel.

The Broader Play

Beyond the immediate numbers, Prenetics is essentially stress-testing whether a disciplined, operationally-funded Bitcoin strategy can work at scale. With $63.5 million in cash on hand and a portfolio that includes IM8, Europa (a major U.S. sports distributor), and CircleDNA (direct-to-consumer DNA testing), the company has multiple revenue streams supporting its treasury approach.

The real question investors are watching: as IM8 continues its trajectory and operating cash generation accelerates through 2026, does the daily Bitcoin acquisition rate increase proportionally? Early indicators suggest the company is positioned to make that happen.