Who Now Owns Nutrimetics? New Image Group Completes Skincare Brand Acquisition

Nutrimetics, the renowned skincare and cosmetics brand with five decades of market presence, has found a new owner. New Image Group, a New Zealand-based wellness manufacturer, has successfully acquired the brand from Tupperware Brands Corporation—marking a significant shift in the skincare brand’s ownership structure and future direction.

The Strategic Move Behind the Acquisition

Tupperware’s decision to divest its beauty division created an opening that New Image Group seized. According to Rod Taylor, CEO of New Image International, the company saw this as the ideal moment to expand its portfolio. “The timing worked perfectly,” Taylor explains. “Our thorough evaluation process confirmed this was the right fit for our organization.”

The acquisition encompasses multiple entities: Nutrimetics’ operations in Australia, its New Zealand division, manufacturing facilities, and its French business segment. This comprehensive purchase gives New Image Group complete control over the brand’s global infrastructure.

About the New Owner: New Image Group

So who owns Nutrimetics today? The answer lies with a company that has been operating in the wellness sector since the mid-1980s. New Image Group operates through two distinct business units—New Image International handles direct-to-consumer sales, while NIG Nutritionals manages all manufacturing and packaging operations from New Zealand facilities.

The organization has earned considerable recognition in its sector, recently achieving the #30 ranking among the world’s top 100 direct-selling companies. Its reach extends across multiple Asian markets including Taiwan, Philippines, Indonesia, Thailand, Malaysia, Vietnam, and Singapore, plus operations in South Africa.

What This Means for Nutrimetics

Graeme Clegg, founder and chairman of New Image Group, emphasizes the brand’s enduring appeal. “Nutrimetics brings 54 years of heritage and proven customer loyalty,” Clegg states. “We’re committed to leveraging our consultant network to introduce this trusted skincare line to new markets globally.”

The new ownership promises modernization and expansion. New Image Group plans to implement updated business systems, enhance marketing support for independent consultants, and drive revenue growth. A recent Nutrimetics conference on Australia’s Gold Coast demonstrated strong momentum and consultant enthusiasm for these changes.

Integrated Supply Chain Advantage

Part of what makes this acquisition valuable is New Image Group’s established infrastructure. The company maintains dedicated farms and specialized manufacturing facilities in New Zealand, giving Nutrimetics access to robust production capabilities and quality control systems. This vertical integration positions the brand well for scaled growth across new territories and distribution channels.