Cinemark Movie Club Platinum: What You Need to Know About This Elite Membership Tier

The New Premium Tier Arrives

Major theatre chain Cinemark has just rolled out Movie Club Platinum, an exclusive membership upgrade designed specifically for its most dedicated movie enthusiasts. If you’re the type who practically lives at the cinema, this new tier is built with you in mind. The company developed this premium option by directly listening to what its most loyal Cinemark movie club members wanted, according to chief marketing and content officer Wanda Gierhart Fearing.

Who Qualifies for Platinum Status?

Here’s the exciting part: you automatically unlock Platinum benefits once you either visit a Cinemark theatre 25 times or purchase 60 tickets in a calendar year. If you want to achieve this status faster in 2025, you can reach it by visiting eight times or buying 24 tickets before year-end. Once you hit these milestones, you maintain your elite status through the next calendar year.

What You Actually Get

Think of Movie Club Platinum as your VIP pass to premium cinema rewards. Beyond your standard Movie Club perks, Platinum members receive:

• Two bonus movie ticket credits annually
• An elevated 25 percent concessions discount (up from the standard 20 percent for regular Movie Club members)
• The ability to purchase up to five tickets at member pricing per transaction
• All upgrades at no additional cost

For context, base Movie Club membership runs $9.99 monthly and includes one ticket per month, a 20 percent concessions discount, one companion ticket at member price per transaction, waived online fees, and the ability to carry over unused tickets.

Why This Matters

Cinemark Movie Club originally launched in December 2017 as the first exhibitor-backed subscription service of its kind in the U.S. Nearly four years later, it remains a standout favorite. The company’s extensive research with active members revealed overwhelming enthusiasm for exactly this type of elevated rewards tier, which is what led to Platinum’s creation. With a packed theatrical slate ahead—including major franchise titles and blockbusters across 2025 and beyond—the timing couldn’t be better for Cinemark movie club members looking to maximize their theatre experience and savings.

By the Numbers

Cinemark operates 521 theatres across 323 locations in the U.S. and 198 across South and Central America, encompassing 5,864 screens. The company trades on the New York Stock Exchange under the ticker CNK and represents one of the world’s largest theatre circuits.

This latest move reinforces Cinemark’s strategy of continually enhancing how moviegoers enjoy their cinema experience, making premium membership increasingly attractive for those who frequent the big screen regularly.