Moon Punch Is Here: Capri Sun's Glow-in-the-Dark Pouch Steals the Show During Lunar Eclipse

SchroedingersFrontrun · 2025-12-31T09:31:59+00:00

Capri Sun has launched Moon Punch, a glow-in-the-dark juice pouch coinciding with the Total Lunar Eclipse on March 14. Featuring eight collectible moon phase designs and a cosmic cherry flavor, it encourages outdoor exploration through an innovative AR stunt using the moon as a scannable code for exclusive rewards. This limited-time offering merges product creativity and cultural relevance effectively.

SchroedingersFrontrun

2025-12-31 09:31:59

Abstract generation in progress

Capri Sun just dropped something wild – Moon Punch, the brand’s first-ever glow-in-the-dark juice pouch, and it’s timed perfectly with the Total Lunar Eclipse happening on March 14. This isn’t just any drink release; it’s a full-blown moon moment.

What Makes Moon Punch Special?

The new pouches literally glow like the moon itself, and here’s the kicker: there are eight collectible designs, each featuring a different moon phase. That means you’re not just grabbing a drink – you’re collecting a set. The flavor? Cosmically cherry-inspired, which fits the whole space theme perfectly. Rolling out nationwide starting this month at major retailers like Amazon, Walmart, Target, and Kroger.

The AR Stunt That’s Actually Smart

Here’s where it gets interesting: Capri Sun turned the actual moon into a scannable code. Between March 13-14, fans can open Snapchat, point their camera at the moon, and scan it to unlock exclusive perks – including a free carton of Moon Punch and a flashlight. It’s creative marketing that actually encourages people to look up and enjoy the night sky, not just scroll mindlessly.

Why This Matters (And It Does)

Kids today are spending way less time outdoors than previous generations. By tying a product launch to an actual astronomical event – the Blood Moon (a Total Lunar Eclipse that happens roughly once every 2.5 years) – Capri Sun is essentially saying “let’s get outside and explore.” The glowing pouches are practical for that mission, literally lighting up the darkness.

Limited Time Play

Moon Punch isn’t sticking around forever. This is a limited-time release designed to capitalize on the eclipse buzz and the collectibility angle. The eight different moon-phase designs tap into that gathering impulse, making each pouch feel like it’s worth hunting down.

This move caps off a bigger year for the brand, which has already launched new formats like multi-serve jugs and its first single-serve bottle in over two decades. But the Moon Punch pouch? This one’s the real showstopper – combining product innovation with cultural timing and interactive tech in a way that actually makes sense.

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