EverCommerce Completes Strategic Divestiture of EverConnect Marketing Platform to Ignite Visibility

EverCommerce Inc. (NASDAQ: EVCM) has finalized the sale of its Marketing Technology solutions portfolio to Ignite Visibility, concluding a strategic review process initiated earlier in 2025. The divested business unit, branded as EverConnect, will now operate as part of Ignite Visibility’s integrated product ecosystem while maintaining continuity of service for its existing customer base.

Strategic Rationale Behind the Transaction

The sale represents a pivotal moment in EverCommerce’s corporate transformation strategy. According to Eric Remer, the company’s Chairman and CEO, the decision centers on operational focus and long-term value creation. “EverConnect delivers strong value to service-based small and medium enterprises through its lead generation and digital agency features,” Remer explained. “However, positioning EverCommerce to concentrate on AI-powered vertical software solutions across our core markets represents the most efficient approach to drive sustainable growth, improve margins, and enhance shareholder returns.”

The move signals EverCommerce’s commitment to narrowing its product portfolio to specialized solutions serving distinct vertical markets, rather than maintaining a broad horizontal platform.

Market Position and Customer Base

EverCommerce currently serves more than 725,000 service-based businesses globally through its specialized brands, including EverPro, EverHealth, and EverWell, which focus on home services, healthcare, and wellness sectors. The company’s platform integrates business management software, payment processing, and customer experience tools designed for service professionals.

EverConnect, the divested unit, provided comprehensive lead generation and digital agency capabilities tailored for service SMBs seeking to expand their market reach and customer acquisition channels.

Ignite Visibility’s Expansion Plans

Ignite Visibility, an award-winning digital marketing agency, brings significant scale to the combined operation. The agency currently partners with more than 90 multi-location brands operating across 2,500+ individual locations. John Lincoln, CEO and founder of Ignite Visibility, emphasized the strategic fit: “EverConnect’s established technology platform, specialized expertise in home services markets, and experienced team will create substantial synergies with our existing client base while enabling us to pursue new market opportunities. This combination positions us to deliver enhanced solutions for our specialized customer segments.”

Ignite Visibility has distinguished itself through pioneering work in Generative Engine Optimization (GEO) and data-driven digital marketing strategies spanning SEO, paid media, social channels, email campaigns, creative development, and web development services.

Transaction Details and Advisors

Canaccord Genuity provided financial advisory services to EverCommerce, while Greenberg Traurig served as legal counsel. Morrison Foerster represented Ignite Visibility in legal matters. The companies did not disclose specific financial terms associated with the transaction.

The completion of this sale concludes the strategic alternatives review that EverCommerce announced in March 2025, marking a significant milestone in the company’s ongoing transformation and operational optimization initiatives.