Alviere Secures Massive $70M Funding as Embedded Finance Transforms Banking for Consumer Brands

The embedded finance sector just got a major vote of confidence. Alviere, the platform helping consumer brands deliver financial services directly to customers, just closed a substantial funding round that signals serious momentum in this emerging space.

Here’s what went down: After landing $20 million in Series A funding back in April (backed by Viola Ventures, CommerzVentures, and notable players like Wix.com Capital and Draper Triangle Ventures), Alviere immediately followed up with a $50 million Series B. This rapid back-to-back capital injection underscores investor confidence in the company’s traction and market opportunity.

The latest Series B was led by institutional fintech heavyweights and brought in returning investors plus newcomers like Cleveland-based North Coast Ventures and Opera Tech Ventures (the VC arm of BNP Paribas). The total $70 million haul represents the largest single investment in the embedded finance sector to date—a significant milestone for the industry.

Why This Matters for the Fintech Landscape

Embedded finance isn’t just another buzzword. The market is projected to hit $7.2 trillion globally by 2030, according to industry forecasts. The Banking-as-a-Service market alone was valued at $356 billion in 2020, and it’s only accelerating. Alviere is positioning itself as the infrastructure layer that lets any established brand—whether retail, telco, software, marketplace, or automotive—easily offer financial services without building from scratch.

CEO and founder Yuval Brisker, previously behind TOA Technologies (which Oracle acquired in 2014), frames it clearly: “Any brand with an existing customer base can now deliver a robust array of financial products and services.” Through Alviere’s HIVE platform, brands gain access to checking and savings accounts, debit/credit cards, payment services, money transfers, currency exchange, and more—all protected by AI-driven security and compliance frameworks.

The Platform Play

What makes Alviere stand out is execution. The company already has Tier 1 multi-billion dollar brands live on the platform. Integration happens through a single API, meaning deployment is fast and friction-free. The financial services embedded through HIVE come bundled with FDIC insurance protections, fraud prevention, and regulatory licensing—removing the compliance headache that typically haunts fintech partnerships.

Growth Plans

The capital will fuel Alviere’s expansion beyond North America into Europe and Latin America, plus accelerate go-to-market efforts. For brands, the pitch is straightforward: launch an entirely new revenue line with minimal risk and immediate profitability. For Alviere, it’s a bet that the decentralization of financial services through established consumer brands represents the next major shift in banking infrastructure.

The embedded finance wave is clearly gaining momentum. Alviere’s latest funding round signals we’re past the experimental phase.