Tinybeans Strengthens North American Footprint with Qeepsake Integration: Doubling Subscriber Base to 90,000 Paid Users

The privacy-first family memory platform sector just saw a major consolidation move. Tinybeans Group (ASX:TNY, OTCQB:TNYYF) has completed the acquisition of Qeepsake Inc., a Boston-based digital journaling platform, in an all-stock transaction valued at US$2.7 million. For those wondering “is Qeepsake still in business” - the answer is yes, but now as part of the larger Tinybeans ecosystem, bringing the combined operation into a stronger competitive position.

Reshaping the Family Memory Market

The combined entity now commands approximately 90,000 paid subscribers alongside over a million free users, positioning Tinybeans as a formidable player in the US$3.8 billion US photo-book printing market. Qeepsake’s near 50,000 loyal subscribers as of October 2025 represent an 80 percent expansion of Tinybeans’ paid user base, significantly accelerating growth in what is rapidly becoming one of the most attractive segments in family-tech.

The acquisition reflects a broader industry trend: as parents increasingly seek alternatives to mainstream social media for preserving family moments, privacy-centric platforms are attracting meaningful user bases and subscription revenue. Tinybeans has positioned itself at the center of this shift.

Financial Impact and Path to Profitability

On a pro-forma basis, combined FY 2025 revenue (as of 30 June 2025) reaches approximately US$8.9 million - an 85 percent year-on-year increase from Tinybeans’ standalone result. This uplift underscores Qeepsake’s strong contribution through its subscription model and demonstrates the revenue synergies available through platform integration.

Because Tinybeans structured this as an all-stock deal with zero cash outlay, the company preserves capital for reinvestment in product development. The integration is expected to accelerate Tinybeans’ trajectory toward profitability by creating a larger, more efficient subscriber base while maintaining cost discipline across the combined operation.

AI-Powered Product Evolution

The merger unlocks product innovation opportunities. Tinybeans plans to deploy AI-driven journaling experiences that adapt to individual family narratives, with prompts that evolve based on each family’s unique story. The platform roadmap extends beyond text and photos to include voice and video capture with transcription capabilities, creating a fully searchable lifetime digital journal.

Critically, all AI implementation maintains Tinybeans’ privacy-first positioning - every feature prioritizes family safety and transparent data practices. Rather than extracting user data for advertising or third-party sales, the platform transforms memories into personalized books, prints and keepsakes.

Strategic Leadership and Market Positioning

Cliff Sirlin, Chair of Qeepsake, joins the Tinybeans Board as a Non-Executive Director, ensuring continuity for the Qeepsake user community. Tracy Cho, Qeepsake’s CEO, becomes General Manager for Qeepsake operations, overseeing US product growth and integration roadmap.

Tinybeans Managing Director and CEO Zsofi Paterson framed the acquisition as combining complementary strengths: “Qeepsake is a natural strategic fit. Together, we’re creating the leading privacy-first family memory platform - combining Tinybeans’ photo-sharing expertise with Qeepsake’s journaling innovation to deliver a richer experience for families.”

The consolidated business now commands a dual-platform architecture: Tinybeans’ core offering for family photo sharing, journaling and connection, paired with Qeepsake’s text-prompt driven memory capture and book transformation capabilities. This combination addresses different user preferences within the same addressable market - some families prefer visual-first memory keeping, others respond better to written journaling prompts.

The result positions Tinybeans to capture a larger share of the privacy-conscious family market while building the infrastructure for a generation of parents prioritizing digital safety and family connection over social validation metrics.