Rentberry Secures $12.4M Crowdfunding to Accelerate IPO and Launch Flexible Living Platform for Remote Workers

Rentberry, the San Francisco-based long-term rental innovator established in 2017, is making significant strides toward its IPO by raising $12.4 million through crowdfunding platform StartEngine. Combined with the $22 million previously secured from institutional investors, the company has amassed over $34 million in total capital to fuel its expansion strategy.

The Opportunity: Why Remote Workers Need Better Housing Solutions

The landscape of work has fundamentally shifted. Over 80% of millennials express interest in embracing remote work arrangements, with digital nomads now representing a substantial portion of the global workforce—comprising 44% millennials and 21% Gen Z professionals. These location-independent workers face a persistent problem: existing rental solutions fail to serve their unique needs.

Traditional short-term rental platforms prioritize hotel-like experiences at premium daily rates, making extended stays economically unfeasible for most remote professionals. Meanwhile, conventional long-term rental marketplaces lack the digital infrastructure and furnished property inventory that mobile workers require. The gap between these two categories has left millions of flexible workers without a suitable housing solution.

Rentberry’s Existing Platform: A Proven Foundation

Before expanding further, it’s worth understanding why Rentberry has become a market leader. The platform currently operates across 137,000 locations with a portfolio of 24 million properties, serving more than 8 million active users worldwide.

What sets Rentberry apart is its comprehensive digitization of the rental journey. Tenants enjoy a streamlined experience—from property discovery through application submission, rent payment, and maintenance requests—all managed within a single integrated application. The platform eliminates traditional friction points by enabling transparent transactions and secure digital processes.

For property owners, Rentberry automates property listings, tenant screening, and ongoing management tasks on one unified dashboard. This operational efficiency has made the platform an attractive choice for both renters and landlords seeking modernized rental experiences.

Introducing Flexible Living: The Next Evolution

Rentberry’s new funding round directly enables the development of Flexible Living, a purpose-built solution for remote professionals seeking 3-to-12-month lease arrangements. This mid-term rental concept represents a strategic pivot to capture the exploding demand from location-independent workers.

The Flexible Living platform will feature several innovations designed specifically for this demographic:

Property Selection & Acquisition: Rentberry is expanding its proprietary inventory across Europe, Asia, and the United States, actively recruiting homeowners to list properties through this new vertical. All units will be fully furnished and optimized for remote work environments, including dedicated workspace design and high-speed connectivity considerations.

Simplified Lease Terms: Unlike traditional long-term rentals requiring security deposits, Flexible Living introduces zero-deposit lease structures. This financial innovation could help remote workers save substantially on upfront costs while improving accessibility.

Digital-First Experience: Properties will feature digital locking systems and seamless booking workflows, eliminating the friction of traditional rental paperwork.

Market Context: Why Now?

The timing aligns perfectly with documented workforce trends. Research indicates that young professionals increasingly prioritize flexibility and geographic freedom—preferences that traditional housing markets have largely ignored. Rentberry’s approach directly addresses this behavioral shift by creating infrastructure specifically designed for mobile workers rather than retrofitting existing solutions.

Funding Timeline and Operational Goals

Rentberry’s crowdfunding campaign on StartEngine concludes October 28, with the company targeting a 2023 launch date for Flexible Living across major global markets. This timeline positions Rentberry to capitalize on accelerating remote work adoption before competing platforms establish market dominance.

The company’s proprietary technology backbone—which enables custom lease offers, transparent pricing mechanisms, and contactless interactions—provides a defensible competitive moat. The patented system addresses a known $87 billion annual market inefficiency: security deposits that lock capital without generating productive value.

What This Means for the Broader Market

Rentberry’s expansion represents a maturation moment in the rental technology sector. By specifically engineering solutions for emerging work patterns rather than trying to serve all demographics equally, the company is pursuing a focused market penetration strategy that should appeal to growth-stage investors evaluating the IPO candidate’s long-term potential.

The combination of existing operational success (8 million users across 24 million properties) and targeted growth into an underserved segment (remote professionals) positions Rentberry favorably for public market evaluation when the company pursues its IPO.