MÜV Navarre Marks Verano's Strategic Expansion in Florida's Booming Medical Cannabis Market

Verano Holdings Corp. is pressing ahead with its retail footprint expansion, unveiling MÜV Navarre as its 63rd location across Florida and 121st dispensary nationwide. This latest launch represents the company’s continued focus on capturing market share in high-traffic regions with substantial patient populations.

Strategic Location, Strong Fundamentals

The MÜV Navarre dispensary has set up at 6863 Navarre Parkway, a prime retail corridor that sees approximately 37,500 vehicles daily. For Navarre—a town of roughly 40,000 residents—this marks the arrival of the area’s first dedicated medical cannabis dispensary, positioning Verano to capture previously underserved patient demand in the region.

Operating hours span Monday through Saturday from 9 a.m. to 5 p.m. and Sunday from 11 a.m. to 5 p.m. local time, ensuring accessibility for working patients and weekend shoppers alike.

Tapping Into a $2.5 Billion Opportunity

The timing of this expansion aligns with explosive growth projections in Florida’s medical cannabis sector. The state currently hosts over 783,000 qualified medical cannabis patients, and market analysts project Florida medical cannabis sales could potentially reach $2.5 billion by 2026. MÜV Navarre’s opening capitalizes on this burgeoning market while complementing Verano’s existing dispensaries in Pensacola and Shalimar.

Product Portfolio and Patient Experience

MÜV Navarre offers Verano’s full range of cannabis products, including the company’s signature Verano Reserve and Sweet Supply flower lines, Encore edibles, and Savvy extracts. The product menu extends to edibles, chocolates, lozenges, pre-rolls, vaporizer pens, concentrates, metered-dose inhalers, topicals, oral sprays, EnCaps™ capsules, tinctures, and transdermal patches.

To streamline the shopping experience, patients can browse online menus and order ahead through muvfl.com or the MÜV mobile app for express in-store pickup. The dispensary also provides complimentary virtual and in-store consultations, plus concierge support via phone, email, web chat and text.

Verano’s Broader Market Position

Verano currently operates across 13 states with 121 dispensaries and maintains 14 cultivation and processing facilities totaling over 1 million square feet of cultivation capacity. The company’s vertically integrated model allows it to control production and distribution while serving both medical and adult-use markets under its Zen Leaf™ and MÜV™ retail banners.