Traeger Names Joey Hord as Next CFO, Secures Leadership Continuity

RetailTherapist · 2025-12-31T09:12:52+00:00

Traeger, Inc. announced Joey Hord as the new CFO, succeeding Dominic Blosil, who will assist during the transition. Hord, with extensive experience at Nike, is expected to advance Traeger's financial strategy amid ongoing market challenges.

RetailTherapist

2025-12-31 09:12:52

Abstract generation in progress

SALT LAKE CITY—Traeger, Inc. (NYSE: COOK) announced a planned leadership transition in its finance function, with Joey Hord stepping into the Chief Financial Officer position. The move marks a strategic succession as Dominic Blosil concludes his tenure after more than a decade steering the company’s financial strategy.

Transition Timeline and Blosil’s Continued Involvement

Blosil will maintain his CFO responsibilities through the company’s first-quarter 10-Q filing and remain available for transition support through year-end 2025, ensuring operational continuity during the changeover. This phased approach underscores Traeger’s commitment to a structured handoff of financial leadership.

Hord’s Appointment and Background

Hord, who has served as Senior Vice President of Finance and Strategy since 2021, will now lead Traeger’s finance organization. His background spans 16 years at Nike, where he held progressively senior roles including Senior Director of Global Business Planning and CFO positions in Nike’s Southern Cone and Brazil operations. The executive holds a B.A. in Accounting and Finance from the University of Portland and completed Stanford University’s Executive Leadership program.

Leadership Endorsements

CEO Jeremy Andrus praised Blosil’s 11-year partnership, noting his pivotal contributions to navigating the company’s 2021 IPO and building the infrastructure supporting continued growth. “Joey brings deep strategic and financial expertise to this role,” Andrus stated, highlighting Hord’s track record within Traeger’s finance team over the past three years.

Blosil affirmed confidence in his successor, characterizing Hord as “a key partner” equipped with the capabilities needed to advance the company’s financial strategy. He emphasized Traeger’s market position as a disruptive player in the wood pellet grill category and the strength of its organizational culture.

Forward-Looking Considerations

The company operates in a competitive landscape shaped by market dynamics, supply chain dependencies, and evolving consumer preferences. Traeger faces ongoing challenges related to retail relationships, international expansion, manufacturing partnerships, and regulatory environments that may influence future financial performance.

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