Fans Finally Get Their Wish: The Cosmic Coca-Cola Starlight Drink Returns Exclusively at Jack in the Box

Remember that otherworldly space-inspired Coca-Cola beverage that took over in 2022? It’s back—and only at Jack in the Box. The company responded directly to persistent fan requests on social media by reviving the Starlight drink for a limited time, marking its first comeback since the original launch.

Available exclusively as the centerpiece of the limited-time Munchie Meal, this cosmic cola is paired with a full menu experience that’s hard to resist. The collaboration represents something bigger than just bringing back a nostalgic drink; it’s Jack in the Box listening to what customers actually want.

What You’re Getting in the Starlight Munchie Meal

The meal is built around the star ingredient—the 20-ounce Coca-Cola Starlight with its distinctive reddish hue, cooling sensation, and that mysterious cosmic taste that captivated Gen Z audiences years ago. Alongside the reimagined Jack in the Box coke experience, you’ll find a choice between:

• Double Jr. Jumbo Jack Cheeseburger or Really Big Chicken Sandwich as your entrée
• Three signature sides: 5 Tiny Tacos, 4 Nuggets with ranch dip, and curly fries

The full package creates a late-night crave-worthy combination that positions this as more than just a beverage revival—it’s a complete limited-edition dining moment.

Why This Matters for Brand Loyalty

Ryan Ostrom, Chief Customer and Digital Officer at Jack in the Box, framed the decision as core to the brand’s identity: “We’re always monitoring what our guests are saying, and the demand for Starlight was undeniable. Jack shows up in unexpected ways, and this bold move is exactly what our community expects from us.”

The drink originally captured imaginations through its space-age positioning—inspired by Gen Z’s fascination with the cosmos and infinite possibility. Since its discontinuation, fans have kept the memory alive across social platforms, repeatedly requesting its return and sharing memories of that “magical taste.”

Part of Jack in the Box’s Bigger Play

This Starlight collab follows the brand’s summer initiatives, including its first-ever Fortnite world collaboration with T-Pain. The Coca-Cola partnership marks Jack’s first beverage-centered “Craved Collab,” with the drink itself taking the spotlight.

The limited-edition Munchie Meal is rolling out nationwide at participating Jack in the Box locations while supplies last—available for ordering through jackinthebox.com and the Jack app. For those who’ve been waiting years for another taste of the cosmos, the window to grab this exclusive offering is now open.