NationsHearing and Aetna Team Up to Expand Hearing Care Coverage for Over a Million Medicare Advantage Members

Hearing loss affects more people than you might think—the World Health Organization estimates that over 5% of the global population, roughly 466 million people, live with some degree of hearing impairment. Beyond the immediate challenge of not hearing well, this condition ripples through every aspect of life, from physical health to emotional wellbeing, social connections, and self-confidence. Yet access to quality, affordable hearing solutions remains a barrier for many.

This gap is exactly what NationsHearing and Aetna set out to address through a new partnership announced today.

A Shared Mission to Make Hearing Care Accessible

Starting January 1, 2021, eligible members in Aetna’s Medicare Advantage plans gain access to a comprehensive hearing benefit designed to tackle both affordability and convenience. The package includes a hearing test at no out-of-pocket cost and a benefit allowance specifically earmarked for advanced hearing aids available in today’s market.

“We’re excited to partner with Aetna to support Medicare Advantage members in managing hearing loss effectively,” explains Michael Parker, Chief Operating Officer of NationsBenefits. “This isn’t just about hearing aids—it’s about delivering outcomes that improve overall health and reduce the complications tied to untreated hearing loss, which aligns perfectly with value-based care principles.”

Why This Partnership Matters

Aetna brings a 167-year track record of innovation in health benefits, with roots in the Medicare space dating back to 1966 when it processed the nation’s first Medicare claim. Today, the company serves approximately 34 million individuals. NationsHearing brings specialized expertise in hearing care solutions, operating a nationwide network of thousands of participating providers.

Together, these organizations can reach Aetna’s eligible Medicare Advantage members—many of whom may have undiagnosed hearing loss—with affordable, quality hearing care close to their communities.

Program Features That Stand Out

The benefit structure includes program features and warranties tailored to support long-term outcomes. It also incorporates strategic member touchpoints and tracking mechanisms designed to measure how the benefit improves health results over time. By combining cost-effective hearing solutions with quality local providers, the partnership removes two major obstacles: getting care nearby and affording it.

This collaboration represents a meaningful step forward in addressing one of healthcare’s overlooked challenges—making sure people with hearing loss get the support they need.