How cbdMD Locked In Joe Rogan as Their Poster Boy Through 2022

token_therapist · 2025-12-31T09:05:47+00:00

cbdMD's partnership with Joe Rogan Experience highlights the power of authentic influencer marketing. Rogan's genuine use of cbdMD products resonates with his dedicated audience, making the collaboration impactful as the brand expands its reach in the CBD market.

token_therapist

2025-12-31 09:05:47

Abstract generation in progress

Remember when Joe Rogan Experience became the ultimate launchpad for brands? cbdMD just proved they’re not letting go of that golden ticket. The CBD company extended their exclusive partnership with the podcast icon and Spotify through 2022—and here’s the kicker: Joe Rogan isn’t just endorsing the product, he’s actually a customer.

What started back in 2019 has turned into a masterclass in influencer collaboration. We’re talking about the world’s number one podcaster reaching millions of dedicated listeners who basically treat JRE like gospel. For a CBD brand, that’s prime real estate. cbdMD’s co-CEO Martin Sumichrast summed it up perfectly: “Joe Rogan’s audience are some of the most dedicated listeners and they’ve always welcomed the CBD community with open arms.”

Why This Partnership Actually Matters

Let’s be real—Joe Rogan’s audience is notoriously picky about sponsored content. They can smell BS from a mile away. The fact that Joe is a genuine cbdMD user first, ambassador second, gives this deal authentic weight that money can’t usually buy. It’s not just product placement; it’s a real-life application story that resonates with millions of listeners.

The cbdMD Product Arsenal

Don’t sleep on what cbdMD actually brings to the table. The company’s THC-free CBD lineup includes over 130 different SKUs—we’re talking tinctures, gummies, topicals, capsules, bath products, sleep aids, and drink mixes. They’ve even got a Paw CBD pet line with 45 veterinarian-formulated products and a CBD Botanicals beauty brand with 15 skincare options. Distribution? 6,000 retail locations nationwide.

The Bigger Picture

This extension signals that premium CBD brands are doubling down on podcast advertising as a marketing channel. When you’ve got an audience as engaged as Joe Rogan’s listeners, traditional ads don’t cut it anymore. cbdMD gets it—they’re betting on authenticity and community trust, not just impressions.

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