GrowHealthy Strengthens Florida Footprint with St. Petersburg iAnthus Dispensary Launch

iAnthus Capital Holdings has marked a significant milestone in its Florida expansion strategy with the debut of its 25th GrowHealthy location in St. Petersburg. The new retail outlet, now operational, reinforces the company’s commitment to broadening patient access to quality cannabis products throughout the Sunshine State.

The St. Petersburg iAnthus dispensary distinguishes itself through an intentional approach to product curation and customer experience. The location features an extensive selection encompassing flower, vapes, concentrates and other delivery methods, complemented by premium brand partnerships including The Vault, MPX and Sunshine State. This multi-brand ecosystem enables patients to explore diverse wellness solutions in a single destination.

Strategic Positioning and Patient Experience

Richard Proud, CEO at iAnthus, highlighted the significance of the expansion: “Each new location represents an opportunity to strengthen our impact by expanding safe, quality cannabis access while building deeper relationships within local communities. The St. Petersburg store reflects our commitment to delivering personalized, consistent patient care through thoughtful retail design and service excellence.”

The dispensary’s operational framework prioritizes compassion-driven engagement alongside product integrity. Kelly Heinichen, Vice President of Retail Operations, emphasized this dual focus: “We’re dedicated to creating welcoming environments where patients receive both exceptional products and educational support. Our team approach centers on building genuine community connections rather than simply transacting sales.”

Operational Details and Community Integration

Positioned at 4831 34th Street South in St. Petersburg, the iAnthus dispensary operates with accessible hours: Monday through Saturday from 9:00 a.m. to 8:30 p.m., and Sunday 9:00 a.m. to 8:00 p.m. This scheduling reflects the company’s understanding of patient convenience and community rhythms.

GrowHealthy’s retail philosophy emphasizes whole-plant wellness education, premium cultivation practices, and deep community rootedness. The company’s flower-forward approach, combined with rigorous product quality standards, differentiates its positioning within Florida’s competitive cannabis landscape.

Expansion Context

The St. Petersburg launch exemplifies iAnthus’ broader strategy of leveraging its integrated cultivation, production, and retail infrastructure across the United States. The company’s brand architecture—encompassing MPX, Anthologie, Black Label, Cheetah, Frūtful, Last Resort, Moodz, Sunshine State, and The Vault—enables strategic market penetration while maintaining distinct brand identities that resonate with diverse patient demographics.

This expansion underscores how established cannabis operators continue refining retail experiences while responding to evolving patient preferences and regulatory frameworks throughout Florida’s mature medical market.