Aramark Unveils Vestis as Independent Brand for Uniform Services Spinoff

Aramark has officially revealed the branding for its upcoming uniform and workplace supplies business separation. The new company will operate under the name Vestis, marking a strategic shift in the multinational services provider’s operational structure.

The decision to establish Vestis as a standalone entity reflects Aramark’s broader strategy to create two focused industry leaders. Each company will concentrate on its core competencies rather than managing diversified service portfolios. The separation is designed to unlock value by allowing management teams to pursue specialized market opportunities without organizational constraints.

The Story Behind the Name

The branding choice carries both practical and symbolic significance. Vestis derives from Latin terminology associated with garments and clothing—the word appears in the foundational elements of “dress” across multiple languages. More poetically, the name references the classical Latin phrase “vestis virum facit,” which translates to “clothes make the person.” This deeper meaning emphasizes the role uniforms play in professional identity and workplace confidence.

The accompanying logo design features a bold combination of navy blue and orange tones, symbolizing both warmth and institutional confidence. Notably, the mark’s design incorporates a shirt collar silhouette that doubles as a visual representation of the letter “V,” creating a cohesive brand identity connected to the company’s core business.

Operational Scale and Market Position

Upon completion of the separation from Aramark, Vestis will operate as a substantial independent enterprise. The organization will employ approximately 20,000 team members and maintain service relationships with roughly 300,000 customer locations across North America.

The company’s service portfolio encompasses full-service uniform rental programs, specialty garment processing for cleanroom environments, facility supplies including floor mats and linens, managed restroom services, and first aid supply management. This comprehensive approach positions Vestis as a significant player in the B2B uniform and workplace supplies sector.

Leadership and Strategic Roadmap

Kim Scott, currently President and CEO of Aramark Uniform Services, will lead Vestis as the independent company’s chief executive. Scott emphasized the organization’s commitment to empowering workforce productivity through quality uniform and supply solutions.

Aramark’s leadership, led by CEO John Zillmer, has expressed confidence in Vestis’s management team and their capacity to drive independent value creation. The separation represents a milestone moment for both entities, enabling each to pursue specialized growth trajectories.

Investor Communication Scheduled

Vestis has scheduled an Analyst Day for September 13th, 2023, where company leadership will present the strategic framework guiding the next phase of organizational value creation. The event will stream live at 9:00 AM ET via the Aramark Investor Relations website, providing investors and analysts with detailed perspectives on Vestis’s independent operational strategy and market positioning.

The separation underscores a broader corporate trend of strategic portfolio restructuring, where diversified service providers identify opportunities to unlock shareholder value through focused, industry-specific entities operating with tailored strategic objectives and operational efficiency models.