HASI Rebrands with New Visual Identity and Simplified Ticker-Aligned Name

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Climate solutions investment leader HASI (NYSE: HASI) has officially transitioned to a streamlined brand identity, retiring its lengthier corporate name in favor of the ticker symbol that stakeholders already recognize. The modernized HASI logo and brand framework mark a strategic shift designed to enhance market positioning and operational clarity.

The decision to standardize around “HASI” consolidates naming conventions across investor communications, employee networks, and client platforms. Jeffrey A. Lipson, President and CEO, emphasized the strategic rationale: “This evolution honors our founding principles while removing unnecessary complexity. The alignment between our legal structure and public-facing brand strengthens recognition across stakeholders. As we near a decade of public market operations, this rebranding captures where we stand as an established innovator in sustainable infrastructure investment.”

Strategic Implications of the Brand Evolution

The new HASI logo and accompanying visual language are engineered for flexibility across channels—from digital ecosystems to international markets with varying cultural contexts. Rather than a complete identity overhaul, this represents a consolidation strategy: the company’s full legal designation, Hannon Armstrong Sustainable Infrastructure Capital, Incorporated, remains intact for regulatory purposes.

By narrowing the consumer-facing name, HASI reduces friction in communications while maintaining its core mission statement: “Investing in Climate Solutions®.” The tagline continues to serve as a north star, explicitly tying every investment decision back to climate impact and capital mobilization for the energy transition.

Market Position and Asset Scale

Operating with more than $9 billion in managed assets under administration, HASI functions as a bridge between capital markets and real-asset deployment in renewable energy and sustainable infrastructure. The rebrand positions the firm to compete more effectively in an increasingly crowded climate finance ecosystem, where name recognition and brand cohesion drive institutional investor confidence.

The rollout of the HASI logo and refreshed brand architecture will progress incrementally throughout the year, ensuring seamless transition across marketing materials, digital properties, and stakeholder touchpoints. This measured approach reflects the scale of operational change required in a publicly traded investment firm with diverse constituencies.

For more information about HASI’s investment philosophy and portfolio, visit www.hasi.com.

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