COTERIE New York Marks Strong Finish for September 2025 with 700 Brands and Rising Industry Momentum

The fashion calendar delivered a powerhouse moment as COTERIE New York wrapped up its September 2025 showcase, strategically positioned during New York Fashion Week’s final stretch. Running September 14-16 at the Javits Center, the three-day event brought together nearly 700 brands spanning 35 countries, solidifying the show’s reputation as a critical global fashion convergence point.

This edition pulled major retail heavyweights onto the floor, including Bloomingdale’s, Anthropologie, Printemps, Julian Gold, Hemline, Galeries Lafayette, Monkees, Equinox, Nuuly and Nikki Beach Lifestyle. Retailers came hunting for next-season inventory and forward-thinking aesthetic direction, while designers sought access to premium buyer networks and media visibility.

The Networking Formula Behind COTERIE’s Growth

Beyond traditional showroom traffic, COTERIE New York engineered a networking strategy that extended beyond typical booth-to-buyer interactions. An exclusive cocktail party on September 13th, co-hosted with Vogue Mexico and Latin America, created the opening moment where influential retailers, emerging brands, and content creators aligned around seasonal trends before the main event kicked off.

“The environment we’ve built at COTERIE is designed intentionally around authentic partnership formation,” explains Purvi Kanji, VP of COTERIE. “When we layer curated networking lounges, offsite community events, and appointment-only curation programs, we’re creating the conditions where professional relationships become lasting business connections.”

The show also extended its reach through sponsorship of New York Men’s Day on September 11th, positioning COTERIE and PROJECT as broader fashion community players, not just a women’s contemporary marketplace.

Spring/Summer 2026: Three Directional Trends Taking Shape

The SS26 season revealed three dominant aesthetic movements expected to drive the advanced contemporary market forward.

Avant Craft celebrates artisanal production—think elevated crochet, delicate openwork, and hand-finished detailing. Brands like My Beachy Side and Lace the Label are leading here with refined apron skirts, linen midi dresses, and sophisticated knit sets in neutral tones that marry traditional craft with modern wearability.

Elemental Flow captures summer’s sense of movement through lightweight, ethereal fabrics. Flowing blazers, floaty halter tops, and painterly prints (with mixed matte-and-shine finishes) define this direction. Caliban and Haleia are key players pushing this aesthetic forward.

Future Classics revives timeless coastal and European references with subtle pattern play—gingham patterns, wrap polka dresses, tailored Bermuda shorts, and refined cotton blends give the trend its grounded, approachable character.

Expanded Show Experience

The returning Destination Neighborhood, co-curated with Vogue Mexico and Latin America, devoted dedicated space to resort, swim, and vacation-focused collections. This vertical addresses growing demand for year-round resort and travel apparel.

New infrastructure also arrived: the Insights Lounge functioned as a research hub collecting real-time feedback from attendees, while the Brand Curation Program matched emerging labels with retailers through personalized, appointment-only introductions.

What’s Next

COTERIE New York will return February 24-26, 2026, at the Javits Center, carrying forward the momentum built this season. With nearly 700 brands, top-tier retail participation, and an expanding program architecture beyond traditional trade show mechanics, COTERIE is positioning itself as an essential commercial and community platform for the advanced contemporary market.