What Globant's Digital Performance Studio Reveals About Modern Team Transformation

Digital transformation has become table stakes for enterprise organizations, yet most leaders remain blind to their teams’ actual capabilities and performance bottlenecks. Globant just addressed this gap by unveiling its Digital Performance Studio—a systematic approach to measuring and improving how technology teams execute.

The core problem is familiar: companies invest heavily in cutting-edge tools and platforms, but without visibility into how their teams operate, scaling these investments becomes a guessing game. Nicolas Avila, Chief Technology Officer for North America at Globant, frames it directly: leaders need situational awareness, not just technology. The studio’s proprietary Insights platform changes this by delivering data-backed clarity on three critical dimensions—performance levels, technical capabilities, and team satisfaction—enabling organizations to make evidence-based decisions about resource allocation and skill development.

How Digital Performance Becomes a Competitive Advantage

What sets this offering apart is its methodology foundation. Drawing on two decades of transformation experience across Fortune 500 clients, Globant’s approach recognizes that velocity isn’t just about tools—it’s about organizational readiness. Esteban Sancho, VP of Technology, emphasizes the human dimension: sustainable transformation starts at the team level, with culture and talent retention as non-negotiables for organizations competing for engineering talent.

The Digital Performance Studio fits within Globant’s broader ecosystem of specialized units—Digital Studios focused on Metaverse, Data & AI, and Blockchain—but targets a more foundational problem: the gap between what teams are capable of and what they’re actually delivering.

Why This Matters Now

Organizations undergoing digital transformation face mounting pressure to move faster while maintaining resilience. Legacy approaches to team management and performance tracking don’t scale to distributed, rapidly evolving engineering environments. Michael Feathers, Globant’s Chief Architect, notes that successful transformations require guided execution—not just consulting recommendations, but systematic frameworks that help teams improve their throughput and culture simultaneously.

The studio essentially bridges the insight-to-action gap: executives get the data they need to understand their teams’ real state, and teams get the support to improve. For organizations struggling to measure whether their transformation is working or where to double down, this positioning addresses a clear market need.

With over 23,500 employees across 18 countries serving major brands, Globant’s track record in large-scale transformations gives credibility to this new offering. The Digital Performance Studio represents the company’s attempt to productize lessons learned across thousands of engagements—turning institutional knowledge into repeatable, data-driven methodology.