Humana Strengthens Primary Care Network Through Conviva's Expansion Into South Florida Markets

Humana Inc. (NYSE: HUM) continues to deepen its integrated healthcare presence by expanding Conviva, its senior-focused primary care subsidiary, through a significant acquisition in South Florida. The strategic move brings 12 newly owned healthcare facilities and 49 affiliated practices into Humana’s growing care delivery network, reinforcing the company’s commitment to comprehensive senior health management across multiple states.

Acquisition Details and Market Impact

The transaction encompasses the acquisition of substantially all assets from Health Promoters Limited Liability Company, Jupiter Medical Group, Inc., Primary Care Associates, Inc., and the practice of Richard M. Hays, M.D., P.A. – all entities previously operated under the ownership of Dr. Rajendra Bansal. This consolidation adds more than 200 clinical team members to Humana’s workforce, including approximately 40 physicians, physician assistants, and advanced practice registered nurses who specialize in geriatric care.

The newly integrated healthcare centers span several high-density senior communities across South Florida, including Ft. Pierce, Jupiter, Lake Park, Port St. Lucie, Royal Palm Beach, Stuart, and Wellington. Through these additions, Humana’s total portfolio of payer-agnostic senior-focused primary care facilities now exceeds 170 centers nationally, spanning multiple brands including Conviva, Partners in Primary Care, and Family Physicians Group.

Continuity for Patients and Clinical Excellence

A key focus during the integration process is maintaining patient stability and care quality. Kevin Meriwether, Care Delivery Organization Divisional Leader for Florida at Conviva (which is owned by Humana), emphasized that immediate operational changes will be minimal. Existing patients will continue seeing their current physicians and care teams while gaining access to Humana’s broader clinical resources and support systems.

Dr. Bansal’s network has built strong regional recognition for quality geriatric care delivery. Under the new ownership structure where Humana owns Conviva and its expanded operations, the same clinical leadership principles and physician-driven decision-making that characterized the original practice will be preserved. This approach aligns with Humana’s broader strategy of positioning primary care physicians as central to optimizing patient outcomes while managing costs through value-based care models.

Strategic Positioning Within Humana’s Care Ecosystem

This expansion reflects Humana’s larger vision of integrated care delivery. By consolidating regional primary care networks under Humana’s ownership through its Conviva subsidiary, the company leverages shared clinical expertise, operational efficiency, and data analytics capabilities. Conviva now operates more than 90 locations across Texas (Corpus Christi, El Paso, San Antonio) and Florida (Broward County, Daytona Beach, Jacksonville, Miami-Dade County, Palm Beach County, Tampa/Gulf Coast), supported by over 300 primary care physicians and 800+ affiliated specialists.

The acquisition underscores Humana’s confidence in the South Florida market’s growth trajectory, particularly given the region’s substantial senior population and the Treasure Coast area’s demographic profile. By expanding its Humana-owned care delivery footprint through Conviva, the company positions itself to serve expanding patient populations while maintaining the localized, relationship-driven care model that distinguishes senior-focused primary care from traditional urgent care models.

Dr. Bansal expressed satisfaction with the transition, noting that Conviva’s demonstrated commitment to patient outcomes and clinical quality aligned with his organization’s founding principles. The acquisition brings together complementary care philosophies focused on comprehensive senior health management and long-term health benefit optimization.