How M1 is Reshaping Singapore's B2B Telecom Game with Cloud-Powered Innovation

Singapore’s telecommunications landscape is notoriously cutthroat. With first-mover 5G infrastructure and sky-high broadband penetration, operators can’t compete on basic connectivity anymore—they need to innovate. That’s exactly what M1 Limited, Singapore’s pioneering digital network operator, is doing by partnering with CSG Ascendon to transform its enterprise business segment.

The B2B Challenge: When Consumers Expect Premium Experiences Everywhere

Here’s the reality: enterprise customers no longer accept clunky, outdated systems just because they’re buying in bulk. They’ve experienced frictionless consumer apps, and they expect the same ease and personalization from their B2B service providers. This gap between consumer-grade and enterprise-grade experiences is squeezing traditional telecom operators.

M1 recognized this friction point early. According to Chief Digital Officer Jan Morgenthal, “We needed to ensure we’re future-ready.” The solution wasn’t to build from scratch—it was to partner with a cloud-native platform provider that understands both enterprise monetization and customer experience design.

Why CSG Ascendon Became M1’s Strategic Partner

CSG, listed on NASDAQ under ticker CSGS, brought exactly what M1 needed: a highly scalable SaaS platform built for B2B transformation. Hosted on Amazon Web Services (AWS), CSG Ascendon enables M1 to deliver enterprise experiences with consumer-like simplicity.

The platform’s quarterly software updates mean M1 can iterate faster than competitors, while streamlined offer management slashes the time to launch new services. This isn’t just operational efficiency—it’s a competitive moat in a market where agility wins.

From Theory to Practice: M1’s B2B Expansion

The real test of any digital platform is whether it drives actual business growth. M1 is already proving the concept by building B2B2X partnerships, most notably with Singapore’s National Heritage Board to monetize immersive arts and entertainment experiences. This represents a playbook shift: telecom operators as experience orchestrators, not just connectivity providers.

CSG Ascendon’s offer management capabilities make this model scalable. Instead of custom-building each partnership, M1 can now rapidly launch personalized service tiers across an expanding ecosystem of enterprise clients.

The Broader Industry Shift

What M1 and CSG are demonstrating extends beyond a single contract. It signals how mature telecom markets—where 5G is table stakes—are competing: through enterprise transformation and new revenue ecosystems.

“Enterprises expect the same ease and personalization they experience as consumers,” noted Ian Watterson, SVP and Head of APAC at CSG. After 15+ years collaborating with M1, CSG understands that Singapore’s telecom future depends on reimagining B2B as a consumer-grade experience problem.

The partnership positions M1 not just as a network operator but as a digital business enabler, helping enterprises in Singapore unlock new monetization pathways.